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How do foreigners perceive? Exploring foreign diners’ satisfaction with service quality of Chinese restaurants

Bibliographic Data

ID12462015
AuthorsKhalid Hussain (0000-0003-0696-1534, East China University of Science and Technology), Fengjie Jing (East China University of Science and Technology, corresponding author), Kousar Parveen (Lahore School of Nursing, The University of Lahore, Lahore, Pakistan)
Year2018
Volume23
Issue6
Pages613-625
Publication date2018-06-03
Open AccessNo
TypeARTICLE
VenueAsia Pacific Journal of Tourism Research (JOURNAL)
Journal identifiersISSN: 1094-1665 • E-ISSN: 1741-6507
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/10941665.2018.1476391
OpenAlexW2805713306
LanguageEN
Citations received2
References cited45

China has received 138 million inbound trips in 2016. The purpose of travel may vary but these international travelers visit Chinese restaurants as an integral part of their travel experience. Our study tries to comprehend their dining experience and regional differences in service quality (SQ) perceptions. The findings indicate that food and process quality significantly influence satisfaction and behavioral intentions. More importantly, the results reveal that international travelers roving through all the six continents hold significantly different perceptions regarding SQ attributes of Chinese restaurants. Additionally, we found proficiency in Chinese language as a significant contributor in generating dissimilar perceptions

Advertising · Business · China · Consumer satisfaction · Customer satisfaction · Geography · Perception · Quality (philosophy · Service (business · Service quality · Tourism · TRIPS architecture · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Engineering · Psychology · Marketing

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Citations per year0.33
Citation span2020 - 2023 (4)
Highly citedNo

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