Impact of robot hotel service on consumers’ purchase intention
A control experiment
Bibliographic Data
| ID | 12462204 |
|---|---|
| Authors | Lina Zhong (0000-0001-7802-1563, Beijing International Studies University), Sunny Sun (0000-0002-4508-854X, Ritsumeikan Asia Pacific University, corresponding author), Robin Law (0000-0001-7199-3757, School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Kowloon, People’s Republic of China), Xiaoya Zhang (0000-0002-5425-8547, Beijing International Studies University) |
| Year | 2020 |
| Volume | 25 |
| Issue | 7 |
| Pages | 780-798 |
| Publication date | 2020-02-14 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Asia Pacific Journal of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1094-1665 • E-ISSN: 1741-6507 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/10941665.2020.1726421 |
| OpenAlex | W3006214661 |
| Language | EN |
| Citations received | 5 |
| References cited | 51 |
As an innovative technology, robot services are now used in the tourism industry to enhance consumer experience. Despite its importance, the impact of robot applications on the purchase intention of consumers has received limited, if any, attention. Considering that purchase intention can largely lead to actual purchase behaviour, this study investigated the impact of robot hotel service on the purchase intention of consumers through an experiment. Findings revealed that the purchase intention of the group who watched a video about robot hotel service was significantly higher than those who watched traditional hotel service video. Implications are further discussed
Advertising · Business · Control (management · Hospitality industry · Hotel industry · Robot · Service (business · Service robot · Tourism · AI in Service Interactions · Computer Science · Digital Marketing and Social Media · Technology Adoption and User Behaviour · Marketing
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| Unique citing works | 5 |
|---|---|
| Citations per year | 1.25 |
| Citation span | 2022 - 2025 (4) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |