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Understanding Baby Boomers’ Psychological Contradiction in Adopting Automatic Technology

An Application of Protection Motivation Theory

Bibliographic Data

ID12974388
AuthorsLaw Ka Yan (Hong Kong Polytechnic University), Janelle Chan (0000-0001-9190-7481, Hong Kong Polytechnic University, corresponding author)
Year2024
Volume21
Issue1
Pages87-109
Publication date2024-02-12
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of China Tourism Research (JOURNAL)
Journal identifiersISSN: 1938-8160 • E-ISSN: 1938-8179
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160.2024.2311174
OpenAlexW4391754078
LanguageEN
Citations received2
References cited42

The COVID-19 pandemic has brought a remarkable transformation in the hotel industry, leading to an upswing in the adoption of automatic technologies in the post-pandemic era. However, limited knowledge exists regarding the adoption of automatic technologies among baby boomers and their concerns about such technologies. Using a mixed-methods approach, this study employs the Protection Motivation Theory (PMT) to investigate baby boomers' perception and willingness to adopt automatic technologies in the hotel sector. In-depth interviews and surveys were conducted to analyze baby boomers' psychological ambivalence toward adopting automatic technologies. The study enriches the PMT by shedding light on threat and coping appraisals, identifying new crucial indicators to comprehend individuals' behavioral intentions to use automatic technologies, and broadening the scope of the investigation to include external and environmental factors. The findings provide practical insights into how to encourage baby boomers to embrace automatic technologies and assist hoteliers in developing effective strategies to manage risks and prepare for future public health crises

Aesthetics · Baby boomers · Business · Cognitive psychology · Contradiction · Economics · Epistemology · Labour economics · AI in Service Interactions · Applied Psychology · Cyberloafing and Workplace Behavior · Philosophy · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing

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Unique citing works2
Citations per year2
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 2

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