How do online travel reviews facilitate informed purchase decisions
Bibliographic Data
| ID | 12462677 |
|---|---|
| Authors | Chung-Ming Chuang (0000-0002-6076-8316, National Pingtung University), Crystal Xinru Wu (0000-0002-0340-4874, Department of Management, The Hang Seng University of Hong Kong, Hong Kong, corresponding author), Robin Stanley Snell (0000-0002-8803-447X, Department of Management, The Hang Seng University of Hong Kong, Hong Kong) |
| Year | 2023 |
| Volume | 28 |
| Issue | 4 |
| Pages | 323-340 |
| Publication date | 2023-04-03 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Asia Pacific Journal of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1094-1665 • E-ISSN: 1741-6507 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/10941665.2023.2228939 |
| OpenAlex | W4383888905 |
| Language | EN |
| Citations received | 3 |
| References cited | 93 |
We analysed the attributes of online travel reviews that facilitate online travel purchasing decisions. In Study 1, we developed and validated a scale for measuring the perceived value of online travel reviews (PVOTR). The PVOTR scale has six dimentions and was based on a literature review and Fuzzy Delphi Method. It was validated with data from 69 undergraduate students and 485 travelers in Taiwan. In Study 2, we examined the impact of PVOTR on the online travel purchasing attitudes of another 469 travelers in Taiwan. PVOTR significantly affected online travel purchasing attitudes through the mediation of reduced perceived complexity
Advertising · Business · Delphi method · Geography · Mediation · Purchasing · Scale (ratio · Sociology · Tourism · Trustworthiness · Value (mathematics · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing
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| Unique citing works | 3 |
|---|---|
| Citations per year | 3 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |