Exploring Alternative Lifestyle Segmentation Schemes for Travel Volunteers

Bibliographic Data

ID12463262
AuthorsFang-Yi Lin (0009-0009-3142-1100, Shih Hsin University, corresponding author)
Year2013
Volume19
Issue4
Pages416-427
Publication date2013-01-29
Open AccessNo
TypeARTICLE
VenueAsia Pacific Journal of Tourism Research (JOURNAL)
Journal identifiersISSN: 1094-1665 • E-ISSN: 1741-6507
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/10941665.2013.764334
OpenAlexW2074049011
LanguageEN
Citations received1
References cited15

This study explores the concept of “lifestyle” on consumer behavior and uses three scales applied to lifestyle issues as the basis for examining the segmentation schemes; the three scales are: serious leisure, list of values, and travel lifestyle. To meet the criteria of the scale application features and to understand the application conditions of different scales on specific behavioral property (the travel behavior) on a group of people of specific properties, travel volunteers are invited to be the study subjects. This study determines that the scale of travel lifestyle predict the travel behavior of specific leisure participants relatively accurately

Advertising · Business · Geography · Market segmentation · Segmentation · Tourism · Computer Science · Consumer Perception and Purchasing Behavior · Diverse Approaches in Healthcare and Education Studies · Diverse Topics in Contemporary Research · Psychology · Artificial Intelligence · Marketing

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