Conceptos teóricos de la evaluación de las estrategias de comunicación en social media
Bibliographic Data
| ID | 12482249 |
|---|---|
| Authors | Emilia Smolak Lozano (0000-0001-8193-8786, Universidad de Málaga, corresponding author), Emilia Smolak-Lozano |
| Year | 2013 |
| Volume | 19 |
| Issue | 0 |
| Publication date | 2013-05-24 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Estudios sobre el Mensaje Periodístico (JOURNAL) |
| Journal identifiers | ISSN: 1134-1629 • E-ISSN: 1698-0972 |
| Publisher | Universidad Complutense de Madrid (UCM) (PUBLISHER) |
| DOI | 10.5209/rev_esmp.2013.v19.42133 |
| OpenAlex | W2004479092 |
| Language | ES |
| References cited | 1 |
With the background of growing importance to elaborate the theoretical and methodological basis for communication 2.0 investigations within wider framework of communication investigations in general, the present study aims to reconstruct and resume the theoretical concepts de evaluation of communication in Social Media. As evaluation of communication is the top and key level in the strategic planning of communication according to RACE model, it is the attempt to adjust it to Social Media research reality. The Desk Research is the main method here in order to gather the sources and analysis of the evaluation concepts in communication in order to be reconstructed and applied, according to the requirements of 2.0 realities. The result of the historical and theoretical analysis is the list of the possible evaluation models with its corresponding methodological descriptions to be applied to the researches on Social Media
Business · Communication sciences · Desk · Epistemology · Humanities · Key (lock · Order (exchange · Social communication · Social media · Social science · Sociology · World Wide Web · Advertising and Communication Studies · Communication · Communication and COVID-19 Impact · Computer Science · Journalism and Media Studies · Philosophy
| Citation velocity | historical |
|---|---|
| Highly cited | No |