Emilia Smolak Lozano
Biographic Data
| ID | 1376931 |
|---|---|
| NAME | Emilia Smolak Lozano |
| GIVEN NAMES | Emilia Smolak |
| FAMILY NAME | Lozano |
| SIGNATURE | LOZANO E S |
| AFFILIATIONS | Universidad de Málaga |
| ORCID | 0000-0001-8193-8786 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 9 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Capítulo 13. Representación del diálogo en los medios de comunicación españoles como herramienta de construcción y reconstrucción de la memoria compartida a través de la prensa española entre 2010-201…
El objeto de este estudio es el análisis de la memoria compartida en los procesos sociales de formación y transformación de las sociedades, concretamente las de Andalucía y Cataluña. Esta memoria compartida se puede construir en el paso de una generación a otra o entre grupos particulares, incluyendo comunidades o naciones, como bien documentó Halbwachs (1995). La presente investigación analiza la imagen de esta memoria desde el punto de vista de…
Digital communication strategies of lobbies in the European Union
Digital technologies have made it easier for lobbies to reach a larger audience, generate support, and collect data to bolster their campaigns. At the same time, digital tools have contributed to increasing participation in lobbying activities, as information is more readily accessible to the public. Policymakers are also leveraging digital technologies to engage with a broader range of stakeholders, gather input on policy issues, and enhance tra…
Applying ethnography to a documentary podcast: A case study of rural women in Andalusia, Spain
This article reflects on the use of a mixed qualitative and quantitative methodology, based on ethnography, to carry out the thematic and narrative approach to creating a documentary podcast series about rural women in Andalusia. It shows the ethnographic method applied to a case study, demonstrating its usefulness in the creation of a sound documentary. The methodology includes participant observation in focus groups and a semantic analysis (lat…
Grassroots digital en la tercera edad: Análisis de estudio de caso sobre las protestas en redes sociales de las pensiones en España
La digitalización de la esfera pública ha propiciado una mayor visibilidad de la acción colectiva ciudadana y su participación como actor político y social. El objetivo del presente estudio se centra en el análisis de las plataformas de activismo ciudadano digital del movimiento de asociaciones de pensionistas a través de sus redes sociales y plataformas, con un estudio de caso de sus principales asociaciones (COESPE y MERP) y su contenido de víd…
Corporate image or social engagement: Twitter discourse on corporate social responsibility (CSR) in public relations strategies in the energy sector
Social media have opened up new opportunities for the creation of innovative public relations strategies focused on establishing and cultivating relationships with stakeholders on the basis of meaningful dialogue. Consideration of the interrelation between corporate social responsibility (CSR) and public relations highlights new areas for exploration and engagement. Both the dialogical and semantic perspectives reveal the performative and convers…
El consumo cultural digital de los programas de radio a través Youtube en España y Polonia
La posibilidad de ver la radio en Youtube ha facilitado que esta plataforma potencie la captación de usuarios que no son oyentes tradicionales. El objetivo de esta investigación es realizar un análisis comparativo del consumo del medio en Youtube España y Polonia. Realizamos análisis de contenido de Youtube de 14 emisoras españolas y 14 en Polonia, desde su creación hasta diciembre de 2017. Las emisoras polacas en el canal suelen ser generalistas…
As estratégias de relações públicas nos média sociais: Análise de campanhas para a mudança social no setor da educação em Espanha e Portugal
O presente artigo discute o uso dos média sociais nas campanhas que visam promover a mudança social no setor da educação. O principal foco de análise é as estratégias de relações públicas utilizadas: a partilha de depoimentos reais e o desenvolvimento do storytelling, como conteúdos que aumentam a afinidade e o envolvimento com vista à mudança social. Para este trabalho foram desenvolvidos dois estudos de caso que debatem as campanhas de duas org…
East European think tanks in social media – towards the model of evaluation of effective communication/PR strategies: Case study analysis
Taking into account the recent development of social media and its impact on PR practice among different organizations, this study aims to examine and assess the performance of PR practice think tanks in social media. The major focus is on social media application to their PR strategies and general output and outcomes of this implementation. The study is based on a case study method combined with triangulated techniques of data analysis and colle…
Redes sociales y organizaciones.Modelos de evaluación
Research is an essential element for the work of a public relations and represents a advance in professional activity. The need to evaluate communication actions also a made imperative today. This evaluation is performed from the quantitative parameters but also in qualitative elements that further dialogue organization and public. This text analyzes the evaluation processes of communicative activity in the digital environment, in general, and on…
Conceptos teóricos de la evaluación de las estrategias de comunicación en social media
With the background of growing importance to elaborate the theoretical and methodological basis for communication 2.0 investigations within wider framework of communication investigations in general, the present study aims to reconstruct and resume the theoretical concepts de evaluation of communication in Social Media. As evaluation of communication is the top and key level in the strategic planning of communication according to RACE model, it i…
Movimientos sociales y estrategias de comunicación. El caso del 15-M y de Occupy Wall Street
The role of mass media is essential to form and express the public opinion in the democratic societies. As the result of the significance of mass media in society is the fact that mass media are receptors of the multiple influences in an effort to achieve its presence in the journalistic content. This paper attempts to research the presence of antisistemic movements in the case of Spain (15M) and United States (Occupy Wall Street). The methodolog…
Movimientos sociales y estrategias de comunicación. El caso del 15-M y de Occupy Wall Street
The role of mass media is essential to form and express the public opinion in the democratic societies. As the result of the significance of mass media in society is the fact that mass media are receptors of the multiple influences in an effort to achieve its presence in the journalistic content. This paper attempts to research the presence of antisistemic movements in the case of Spain (15M) and United States (Occupy Wall Street). The methodolog…
Digital communication strategies of lobbies in the European Union
Digital technologies have made it easier for lobbies to reach a larger audience, generate support, and collect data to bolster their campaigns. At the same time, digital tools have contributed to increasing participation in lobbying activities, as information is more readily accessible to the public. Policymakers are also leveraging digital technologies to engage with a broader range of stakeholders, gather input on policy issues, and enhance tra…
El consumo cultural digital de los programas de radio a través Youtube en España y Polonia
La posibilidad de ver la radio en Youtube ha facilitado que esta plataforma potencie la captación de usuarios que no son oyentes tradicionales. El objetivo de esta investigación es realizar un análisis comparativo del consumo del medio en Youtube España y Polonia. Realizamos análisis de contenido de Youtube de 14 emisoras españolas y 14 en Polonia, desde su creación hasta diciembre de 2017. Las emisoras polacas en el canal suelen ser generalistas…
East European think tanks in social media – towards the model of evaluation of effective communication/PR strategies: Case study analysis
Taking into account the recent development of social media and its impact on PR practice among different organizations, this study aims to examine and assess the performance of PR practice think tanks in social media. The major focus is on social media application to their PR strategies and general output and outcomes of this implementation. The study is based on a case study method combined with triangulated techniques of data analysis and colle…
Conceptos teóricos de la evaluación de las estrategias de comunicación en social media
With the background of growing importance to elaborate the theoretical and methodological basis for communication 2.0 investigations within wider framework of communication investigations in general, the present study aims to reconstruct and resume the theoretical concepts de evaluation of communication in Social Media. As evaluation of communication is the top and key level in the strategic planning of communication according to RACE model, it i…
Movimientos sociales y estrategias de comunicación. El caso del 15-M y de Occupy Wall Street
The role of mass media is essential to form and express the public opinion in the democratic societies. As the result of the significance of mass media in society is the fact that mass media are receptors of the multiple influences in an effort to achieve its presence in the journalistic content. This paper attempts to research the presence of antisistemic movements in the case of Spain (15M) and United States (Occupy Wall Street). The methodolog…
Redes sociales y organizaciones.Modelos de evaluación
Research is an essential element for the work of a public relations and represents a advance in professional activity. The need to evaluate communication actions also a made imperative today. This evaluation is performed from the quantitative parameters but also in qualitative elements that further dialogue organization and public. This text analyzes the evaluation processes of communicative activity in the digital environment, in general, and on…
East European think tanks in social media – towards the model of evaluation of effective communication/PR strategies: Case study analysis
Taking into account the recent development of social media and its impact on PR practice among different organizations, this study aims to examine and assess the performance of PR practice think tanks in social media. The major focus is on social media application to their PR strategies and general output and outcomes of this implementation. The study is based on a case study method combined with triangulated techniques of data analysis and colle…
Corporate image or social engagement: Twitter discourse on corporate social responsibility (CSR) in public relations strategies in the energy sector
Social media have opened up new opportunities for the creation of innovative public relations strategies focused on establishing and cultivating relationships with stakeholders on the basis of meaningful dialogue. Consideration of the interrelation between corporate social responsibility (CSR) and public relations highlights new areas for exploration and engagement. Both the dialogical and semantic perspectives reveal the performative and convers…
El consumo cultural digital de los programas de radio a través Youtube en España y Polonia
La posibilidad de ver la radio en Youtube ha facilitado que esta plataforma potencie la captación de usuarios que no son oyentes tradicionales. El objetivo de esta investigación es realizar un análisis comparativo del consumo del medio en Youtube España y Polonia. Realizamos análisis de contenido de Youtube de 14 emisoras españolas y 14 en Polonia, desde su creación hasta diciembre de 2017. Las emisoras polacas en el canal suelen ser generalistas…
As estratégias de relações públicas nos média sociais: Análise de campanhas para a mudança social no setor da educação em Espanha e Portugal
O presente artigo discute o uso dos média sociais nas campanhas que visam promover a mudança social no setor da educação. O principal foco de análise é as estratégias de relações públicas utilizadas: a partilha de depoimentos reais e o desenvolvimento do storytelling, como conteúdos que aumentam a afinidade e o envolvimento com vista à mudança social. Para este trabalho foram desenvolvidos dois estudos de caso que debatem as campanhas de duas org…
Grassroots digital en la tercera edad: Análisis de estudio de caso sobre las protestas en redes sociales de las pensiones en España
La digitalización de la esfera pública ha propiciado una mayor visibilidad de la acción colectiva ciudadana y su participación como actor político y social. El objetivo del presente estudio se centra en el análisis de las plataformas de activismo ciudadano digital del movimiento de asociaciones de pensionistas a través de sus redes sociales y plataformas, con un estudio de caso de sus principales asociaciones (COESPE y MERP) y su contenido de víd…
Applying ethnography to a documentary podcast: A case study of rural women in Andalusia, Spain
This article reflects on the use of a mixed qualitative and quantitative methodology, based on ethnography, to carry out the thematic and narrative approach to creating a documentary podcast series about rural women in Andalusia. It shows the ethnographic method applied to a case study, demonstrating its usefulness in the creation of a sound documentary. The methodology includes participant observation in focus groups and a semantic analysis (lat…
Capítulo 13. Representación del diálogo en los medios de comunicación españoles como herramienta de construcción y reconstrucción de la memoria compartida a través de la prensa española entre 2010-201…
El objeto de este estudio es el análisis de la memoria compartida en los procesos sociales de formación y transformación de las sociedades, concretamente las de Andalucía y Cataluña. Esta memoria compartida se puede construir en el paso de una generación a otra o entre grupos particulares, incluyendo comunidades o naciones, como bien documentó Halbwachs (1995). La presente investigación analiza la imagen de esta memoria desde el punto de vista de…
Digital communication strategies of lobbies in the European Union
Digital technologies have made it easier for lobbies to reach a larger audience, generate support, and collect data to bolster their campaigns. At the same time, digital tools have contributed to increasing participation in lobbying activities, as information is more readily accessible to the public. Policymakers are also leveraging digital technologies to engage with a broader range of stakeholders, gather input on policy issues, and enhance tra…
Political science (8 works) · Sociology (7 works) · Humanities (6 works) · Computer Science (5 works) · Art (4 works) · Public relations (4 works) · Social media (4 works) · Business (3 works) · Communication and COVID-19 Impact (3 works) · Law (3 works)