Redes sociales y organizaciones.Modelos de evaluación
Bibliographic Data
| ID | 12486809 |
|---|---|
| Authors | Antonio Castillo-Esparcia (0000-0002-9751-8628, Universidad de Málaga, corresponding author), Emilia Smolak Lozano (0000-0001-8193-8786, Universidad de Málaga) |
| Year | 2014 |
| Volume | 18 |
| Issue | 0 |
| Publication date | 2014-02-14 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Historia y Comunicación Social (JOURNAL) |
| Journal identifiers | ISSN: 1137-0734 • E-ISSN: 1698-3246 |
| Publisher | Servicio de Publicaciones (PUBLISHER • ES) |
| DOI | 10.5209/rev_hics.2013.v18.44343 |
| OpenAlex | W1967894949 |
| Language | ES |
| References cited | 1 |
Research is an essential element for the work of a public relations and represents a advance in professional activity. The need to evaluate communication actions also a made imperative today. This evaluation is performed from the quantitative parameters but also in qualitative elements that further dialogue organization and public. This text analyzes the evaluation processes of communicative activity in the digital environment, in general, and on social networks, in particular
Economics · Element (criminal law · Knowledge management · Political science · Public relations · Sociology · Welfare economics · Work (physics · Advertising and Communication Studies · Communication and COVID-19 Impact · Computer Science · Engineering · Journalism and Media Studies · Law
| Citation velocity | historical |
|---|---|
| Highly cited | No |