La comunicación en vivo
Eventos y visibilidad, clave en las organizaciones
Bibliographic Data
| ID | 12486707 |
|---|---|
| Authors | Alfredo A Rodríguez Gómez (Camilo José Cela University, corresponding author) |
| Year | 2014 |
| Volume | 19 |
| Issue | 0 |
| Publication date | 2014-06-12 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Historia y Comunicación Social (JOURNAL) |
| Journal identifiers | ISSN: 1137-0734 • E-ISSN: 1698-3246 |
| Publisher | Servicio de Publicaciones (PUBLISHER • ES) |
| DOI | 10.5209/rev_hics.2014.v19.44949 |
| OpenAlex | W2093301609 |
| Language | ES |
| Citations received | 2 |
There is a growing desire of institutions to communicate through events as a way to directly access the audience, in a model that includes communication skills, marketing and event management. Joining these techniques is therefore a very current exercise for a live communication. In this paper we report a discussion of the use of current technology as a tool for the live communication, as long as it use in all phases of an event: preparation, event itself and post-event
Event (particle physics · Physics · Political science · Sociology · Advertising and Communication Studies · Communication and COVID-19 Impact
| Citations per year | 0.4 |
|---|---|
| Citation span | 2021 - 2022 (2) |
| Highly cited | No |