Estrategias comunicativas en redes sociales.Estudio comparativo entre las universidades de España y México
Bibliographic Data
| ID | 12487442 |
|---|---|
| Authors | Mercedes Cancelo Sanmartín (0000-0002-8595-5505, Universidad de Málaga, corresponding author), Ana Almansa-Martínez (0000-0003-0256-6369, Universidad de Málaga), Ana Almansa Martínez |
| Year | 2014 |
| Volume | 18 |
| Issue | 0 |
| Publication date | 2014-02-14 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Historia y Comunicación Social (JOURNAL) |
| Journal identifiers | ISSN: 1137-0734 • E-ISSN: 1698-3246 |
| Publisher | Servicio de Publicaciones (PUBLISHER • ES) |
| DOI | 10.5209/rev_hics.2013.v18.44339 |
| OpenAlex | W2007033195 |
| Language | ES |
| Citations received | 10 |
This article provides an analysis of the effective role of social media in communication developed by universities. The study is motivated by the predominant role that social networks are taking in college life as an instrument of organizational communication and pedagogical work item
Art · Humanities · Organizational communication · Political science · Social science · Sociology · Advertising and Communication Studies · Communication and COVID-19 Impact · Media and Digital Communication
Analysing effective social media communication in higher education institutions
El uso corporativo de Instagram en las universidades privadas españolas. Estudio comparativo de 35 universidades
La visibilidad de las mujeres científicas en la comunicación externa de las universidades a través de las redes sociales
Longitudinal analysis of Instagram use in Spanish universities
Does universities' posting strategy influence their social media engagement? An analysis of the top‐ranked higher education institutions in different countries
Redes Sociales Virtuales y hábitos de multitarea entre estudiantes universitarios
Exploring Interactivity Strategies in Social Media Communications of Leading Universities
Años De Producción Científica Sobre Comunicación Institucional De Las Universidades
Governance of Artificial Intelligence in the Public Sector
Analysis of universities’ integrated communication strategies on Twitter-X
| Unique citing works | 10 |
|---|---|
| Citations per year | 1.11 |
| Citation span | 2017 - 2025 (9) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 10 |