Ana Almansa-Martínez
Biographic Data
| ID | 1376706 |
|---|---|
| NAME | Ana Almansa-Martínez |
| GIVEN NAMES | Ana |
| FAMILY NAME | Almansa-Martínez |
| SIGNATURE | ALMANSA-MARTÍNEZ A |
| AFFILIATIONS | Universidad de Málaga |
| ORCID | 0000-0003-0256-6369 |
| VERIFIED | Yes |
| TOTAL WORKS | 25 |
| TOTAL CITATIONS | 31 |
| WORKS AS AUTHOR | 25 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Juventud y confianza política en el Parlamento Europeo
La crisis de confianza política juvenil en las instituciones de la Unión Europea constituye uno de los principales retos que deben abordarse para garantizar la legitimidad futura del proyecto comunitario. Esta investigación está orientada a buscar soluciones a esta problemática a través de la comunicación en redes sociales y se plantea dos objetivos generales: (OG1) analizar la influencia de las variables sociodemográficas en la confianza polític…
Media and Information Literacy (MIL) and Disinformation
Media and Information Literacy (MIL) has contributed to the understanding and adaptation to the major evolutionary and cultural changes of the digital transformation. This research aims to focus on the challenges of ensuring digital citizenship with critical thinking and skills that can reduce the negative effects of disinformation. The study uses documentary analysis to examine theoretical elements on the topic and consults Ibero-American resear…
Alfabetización Mediática e Informacional (AMI) en tiempos de Desinformación
La Alfabetización Mediática e Informacional -AMI- ha contribuido, durante las últimas décadas, a la comprensión y adaptación a los principales cambios evolutivos y culturales asociados a la transformación digital. La presente investigación tiene como propósito focalizar los principales desafíos desde la AMI para asegurar una ciudadanía digital con pensamiento crítico y habilidades que permitan reducir los efectos negativos de la desinformación en…
Las direcciones de comunicación en Andalucía
El rol principal de los gabinetes de comunicación es cumplir las necesidades comunicativas, tanto internas como externas, de cualquier organización o institución, por lo que en la actualidad son imprescindibles como gestores estratégicos de su universo relacional. Este artículo muestra la situación actualizada de los gabinetes de comunicación de Andalucía, teniendo en cuenta una triple vertiente: pública, privada y social. Una encuesta a 268 prof…
Gabinetes de Comunicación Andaluces en X (Twitter)
Social media has become indispensable for organizations' digital positioning and their relationship with audiences, as well as for building their visual identity. This study examines the strategic management of Andalusian communication offices on X (Twitter), analyzing their digital presence in three dimensions: profile, activity, and interaction. Using a quantitative approach, the accounts of 653 organizations are analyzed. The research conclude…
Toward a new paradigm of convergence in lobby-state interactions
Introduction As decision-making processes and institutional structures have become more complex, lobbies have gained social relevance. Their role in the governance approach, as well as the strategies they use to exert influence, are constantly changing and require ongoing adaptation to the environment in which they operate. Methods With this in mind, this theoretical article aims to explore the current paradigm of interactions between lobbying gr…
Influence of lobbying in EU policy process phases
The influence of lobbies in the European Union is a complex phenomenon that must be analyzed through various direct and indirect conditioning dimensions. This theoretical research examines the impact of pressure groups at each of the six stages of the public policy formulation process in the supranational entity: problem emergence in society, agenda setting, consideration of policy options, decision-making, policy implementation, and policy evalu…
Climate change literacy and commitment in Spanish university students
Purpose This paper aims to find out if there is a relationship between access to climate change information and student activism. Design/methodology/approach Exploratory study focused on the survey of 400 [ n = 400] students from 10 universities in Spain from April to May 2022. A questionnaire with 19 questions was divided into blocks of knowledge, awareness, and action and bivariate analysis with a margin of error of ±5% and a confidence level o…
Gabinetes de comunicación en Andalucía
La magnitud que ha adquirido la comunicación en la actualidad explica, en gran parte, el desarrollo experimentado por los gabinetes de comunicación. Cualquier organización de diversa índole precisa de una estructura organizativa que gestione de manera óptima las relaciones de esta con su universo relacional, en su dimensión externa e interna. Esta investigación persigue conocer cuál es el panorama actual de las direcciones de comunicación en Anda…
Lobbyists in Spain
Public relations are fundamental in organisations to establish an adequate relationship between the company and its public, and in the field of relations with public authorities, lobbying has become a very important activity. Two types of action can be distinguished: direct lobbying and grassroots lobbying. The aim of this research is to determine the professional and academic profiles of Spanish lobbyists to determine which type of activity is m…
Evolution of digital activism on social media
The social media revolution has affected all areas, including activism. However, there is scepticism about its emancipatory capacity, and it is considered by some to be a distorted form of activism. This article presents a review of the existing literature on digital activism, starting with the concept itself, and examines its impact on the organisation of activists and citizen participation. Likewise, based on the platformisation of these spaces…
Desinformación en España un año después de la Covid-19. Análisis de las verificaciones de Newtral y Maldita
Introducción. Un año después del inicio del estado de alarma en España se ha realizado un estudio para comprobar cuál es la situación de las noticias falsas. Metodología. Se ha realizado análisis de contenido de todas las verificaciones realizadas por las plataformas de fact checking Maldito Bulo y Newtral durante el mes del aniversario (14 de marzo a 14 de abril de 2021). En total, se han analizado 255 fact checks. Resultados. Son las noticias f…
Comunicación de información y conocimiento sobre Covid-19
La comunicación institucional juega un papel central ante situaciones de crisis sanitarias, siendo los sitios web herramientas clave para la comunicación de riesgos. El uso eficiente de dichas plataformas permite a las universidades fomentar la transparencia y fortalecer las relaciones de confianza con su comunidad en escenarios de pandemia. El presente trabajo realiza un análisis comparativo entre sitios web de universidades españolas y brasileñ…
Infodemic and Fake News in Spain during the Covid-19 Pandemic
Internet, new technologies and social networks have changed the consumption and dissemination of information. The world is witnessing the proliferation of so-called false news, especially since the beginning of 2020, when COVID-19 became the main issue on the global agenda. Alleged government actions, remedies, advice, etc., are the cause of a multitude of messages that are often false. Through surveys (1115 responses were obtained) and a review …
Political debate on YouTube
It seems to be an established fact that social media multiplies the possibilities for civil society to express its points of view and intervene in the debate about matters of public interest. However, this greater social participation in political discourse through such platforms does not always translate into an improvement in the quality of democratic deliberation. The aim of this research is to examine the characteristics of comments and conve…
YouTube y coronavirus
Introducción: Esta investigación examina la tipología del consumo de los vídeos más reproducidos en YouTube en relación con las primeras etapas de la crisis del coronavirus en España, categorizando las temáticas que obtuvieron mayor interés, las fechas que registraron niveles de consumo más elevados, y la tipología de los uploaders que sirvieron como principales fuentes de información. Metodología: Desde una perspectiva cuantitativa-cualitativa, …
Lóbis espanhóis no registo europeu de transparência
Os lobistas são agentes políticos de grande importância, já que operam com o objetivo de influenciar a tomada de decisão de diferentes instituições. Visando melhorar o conhecimento sobre estes grupos de pressão, a presente investigação analisa a composição e o funcionamento dos 745 lóbis espanhóis que se encontram, até à data do estudo, inscritos no Registo de Transparência da União Europeia. Através de uma análise de conteúdo, procurou-se mostra…
Historia de las relaciones públicas en Andalucía desde finales del siglo XIX hasta mediados del XX
El presente estudio tiene por objetivo encontrar antecedentes de Relaciones públicas en Andalucía. Para ello, se realiza una revisión bibliográfica de las obras de destacados investigadores en comunicación de Andalucía. En los resultados se describen casos de house organ o revistas de empresa desde finales del siglo XIX y se alude a las novedosas relaciones públicas que se llevaron a cabo durante la organización y el desarrollo de la Exposición I…
Political communication and think tanks in Spain. Strategies with the media
Think tanks have become increasingly important as political players in Spain having grown in both quantity and quality, and with greater social, political and communicative presence. This research analyses the presence of think tanks in Spanish main newspapers. Six principal general information newspapers and two economic information newspapers from 2012 to 2016 were analysed, using the content analysis method. Variables analysed include name and…
Adults and Elders and their use of ICTs. Media Competence of Digital Immigrants
The undisputed presence of Information and Communication Technologies (ICTs) in our lives has led to the development of new forms of social, interactive and critical relationships. This study aims to compare the level of media competencies, in relation to six established categories, of two population groups: adults (aged 18-55) and elders (aged over 55). The sample was composed of 714 people from the eight provinces making up the Spanish region o…
East European think tanks in social media – towards the model of evaluation of effective communication/PR strategies
Taking into account the recent development of social media and its impact on PR practice among different organizations, this study aims to examine and assess the performance of PR practice think tanks in social media. The major focus is on social media application to their PR strategies and general output and outcomes of this implementation. The study is based on a case study method combined with triangulated techniques of data analysis and colle…
Estrategias comunicativas en redes sociales.Estudio comparativo entre las universidades de España y México
This article provides an analysis of the effective role of social media in communication developed by universities. The study is motivated by the predominant role that social networks are taking in college life as an instrument of organizational communication and pedagogical work item
Social Networks and Young People. Comparative Study of Facebook between Colombia and Spain
Social networks have become areas of social interaction among young people where they create a profile to relate with others. The way this population uses social networks has an impact on their socialization as well as the emotional and affective aspects of their development. The purpose of this investigation was to analyze how Facebook is used by young people to communicate among themselves and the experiences they gain from it. On the one hand,…
El Community Manager en las principales empresas de España
The number of companies developing their presence in Social Media is growing. As a consequence, new professional profiles have appeared. Nowadays the Community Manager is the most known. This research is aimed at analysing the profession of Community Manager in leading companies in Spain. Therefore, following a quantitative descriptive methodology based on the survey, this research aims to obtain data about the employment situation of these profe…
Consumption of television among youngsters at University
Enough he has written himself on the television consumption during the infancy and adolescence. Nevertheless, overcome the threshold of the adult age, The topic loses interest. Evidently, the young men present circumstances different well from the children. The first one and more importantly it is that the young men already possess the sufficient maturity and criterion to be able to interpret the messages that come to him for television, since al…
Social Networks and Young People. Comparative Study of Facebook between Colombia and Spain
Social networks have become areas of social interaction among young people where they create a profile to relate with others. The way this population uses social networks has an impact on their socialization as well as the emotional and affective aspects of their development. The purpose of this investigation was to analyze how Facebook is used by young people to communicate among themselves and the experiences they gain from it. On the one hand,…
Evolution of digital activism on social media
The social media revolution has affected all areas, including activism. However, there is scepticism about its emancipatory capacity, and it is considered by some to be a distorted form of activism. This article presents a review of the existing literature on digital activism, starting with the concept itself, and examines its impact on the organisation of activists and citizen participation. Likewise, based on the platformisation of these spaces…
Estrategias comunicativas en redes sociales.Estudio comparativo entre las universidades de España y México
This article provides an analysis of the effective role of social media in communication developed by universities. The study is motivated by the predominant role that social networks are taking in college life as an instrument of organizational communication and pedagogical work item
El Community Manager en las principales empresas de España
The number of companies developing their presence in Social Media is growing. As a consequence, new professional profiles have appeared. Nowadays the Community Manager is the most known. This research is aimed at analysing the profession of Community Manager in leading companies in Spain. Therefore, following a quantitative descriptive methodology based on the survey, this research aims to obtain data about the employment situation of these profe…
Lobbyists in Spain
Public relations are fundamental in organisations to establish an adequate relationship between the company and its public, and in the field of relations with public authorities, lobbying has become a very important activity. Two types of action can be distinguished: direct lobbying and grassroots lobbying. The aim of this research is to determine the professional and academic profiles of Spanish lobbyists to determine which type of activity is m…
Political debate on YouTube
It seems to be an established fact that social media multiplies the possibilities for civil society to express its points of view and intervene in the debate about matters of public interest. However, this greater social participation in political discourse through such platforms does not always translate into an improvement in the quality of democratic deliberation. The aim of this research is to examine the characteristics of comments and conve…
Political communication and think tanks in Spain. Strategies with the media
Think tanks have become increasingly important as political players in Spain having grown in both quantity and quality, and with greater social, political and communicative presence. This research analyses the presence of think tanks in Spanish main newspapers. Six principal general information newspapers and two economic information newspapers from 2012 to 2016 were analysed, using the content analysis method. Variables analysed include name and…
Adults and Elders and their use of ICTs. Media Competence of Digital Immigrants
The undisputed presence of Information and Communication Technologies (ICTs) in our lives has led to the development of new forms of social, interactive and critical relationships. This study aims to compare the level of media competencies, in relation to six established categories, of two population groups: adults (aged 18-55) and elders (aged over 55). The sample was composed of 714 people from the eight provinces making up the Spanish region o…
Influence of lobbying in EU policy process phases
The influence of lobbies in the European Union is a complex phenomenon that must be analyzed through various direct and indirect conditioning dimensions. This theoretical research examines the impact of pressure groups at each of the six stages of the public policy formulation process in the supranational entity: problem emergence in society, agenda setting, consideration of policy options, decision-making, policy implementation, and policy evalu…
East European think tanks in social media – towards the model of evaluation of effective communication/PR strategies
Taking into account the recent development of social media and its impact on PR practice among different organizations, this study aims to examine and assess the performance of PR practice think tanks in social media. The major focus is on social media application to their PR strategies and general output and outcomes of this implementation. The study is based on a case study method combined with triangulated techniques of data analysis and colle…
Consumption of television among youngsters at University
Enough he has written himself on the television consumption during the infancy and adolescence. Nevertheless, overcome the threshold of the adult age, The topic loses interest. Evidently, the young men present circumstances different well from the children. The first one and more importantly it is that the young men already possess the sufficient maturity and criterion to be able to interpret the messages that come to him for television, since al…
El Community Manager en las principales empresas de España
The number of companies developing their presence in Social Media is growing. As a consequence, new professional profiles have appeared. Nowadays the Community Manager is the most known. This research is aimed at analysing the profession of Community Manager in leading companies in Spain. Therefore, following a quantitative descriptive methodology based on the survey, this research aims to obtain data about the employment situation of these profe…
Social Networks and Young People. Comparative Study of Facebook between Colombia and Spain
Social networks have become areas of social interaction among young people where they create a profile to relate with others. The way this population uses social networks has an impact on their socialization as well as the emotional and affective aspects of their development. The purpose of this investigation was to analyze how Facebook is used by young people to communicate among themselves and the experiences they gain from it. On the one hand,…
Estrategias comunicativas en redes sociales.Estudio comparativo entre las universidades de España y México
This article provides an analysis of the effective role of social media in communication developed by universities. The study is motivated by the predominant role that social networks are taking in college life as an instrument of organizational communication and pedagogical work item
East European think tanks in social media – towards the model of evaluation of effective communication/PR strategies
Taking into account the recent development of social media and its impact on PR practice among different organizations, this study aims to examine and assess the performance of PR practice think tanks in social media. The major focus is on social media application to their PR strategies and general output and outcomes of this implementation. The study is based on a case study method combined with triangulated techniques of data analysis and colle…
Adults and Elders and their use of ICTs. Media Competence of Digital Immigrants
The undisputed presence of Information and Communication Technologies (ICTs) in our lives has led to the development of new forms of social, interactive and critical relationships. This study aims to compare the level of media competencies, in relation to six established categories, of two population groups: adults (aged 18-55) and elders (aged over 55). The sample was composed of 714 people from the eight provinces making up the Spanish region o…
Political communication and think tanks in Spain. Strategies with the media
Think tanks have become increasingly important as political players in Spain having grown in both quantity and quality, and with greater social, political and communicative presence. This research analyses the presence of think tanks in Spanish main newspapers. Six principal general information newspapers and two economic information newspapers from 2012 to 2016 were analysed, using the content analysis method. Variables analysed include name and…
Historia de las relaciones públicas en Andalucía desde finales del siglo XIX hasta mediados del XX
El presente estudio tiene por objetivo encontrar antecedentes de Relaciones públicas en Andalucía. Para ello, se realiza una revisión bibliográfica de las obras de destacados investigadores en comunicación de Andalucía. En los resultados se describen casos de house organ o revistas de empresa desde finales del siglo XIX y se alude a las novedosas relaciones públicas que se llevaron a cabo durante la organización y el desarrollo de la Exposición I…
YouTube y coronavirus
Introducción: Esta investigación examina la tipología del consumo de los vídeos más reproducidos en YouTube en relación con las primeras etapas de la crisis del coronavirus en España, categorizando las temáticas que obtuvieron mayor interés, las fechas que registraron niveles de consumo más elevados, y la tipología de los uploaders que sirvieron como principales fuentes de información. Metodología: Desde una perspectiva cuantitativa-cualitativa, …
Lóbis espanhóis no registo europeu de transparência
Os lobistas são agentes políticos de grande importância, já que operam com o objetivo de influenciar a tomada de decisão de diferentes instituições. Visando melhorar o conhecimento sobre estes grupos de pressão, a presente investigação analisa a composição e o funcionamento dos 745 lóbis espanhóis que se encontram, até à data do estudo, inscritos no Registo de Transparência da União Europeia. Através de uma análise de conteúdo, procurou-se mostra…
Comunicación de información y conocimiento sobre Covid-19
La comunicación institucional juega un papel central ante situaciones de crisis sanitarias, siendo los sitios web herramientas clave para la comunicación de riesgos. El uso eficiente de dichas plataformas permite a las universidades fomentar la transparencia y fortalecer las relaciones de confianza con su comunidad en escenarios de pandemia. El presente trabajo realiza un análisis comparativo entre sitios web de universidades españolas y brasileñ…
Infodemic and Fake News in Spain during the Covid-19 Pandemic
Internet, new technologies and social networks have changed the consumption and dissemination of information. The world is witnessing the proliferation of so-called false news, especially since the beginning of 2020, when COVID-19 became the main issue on the global agenda. Alleged government actions, remedies, advice, etc., are the cause of a multitude of messages that are often false. Through surveys (1115 responses were obtained) and a review …
Political debate on YouTube
It seems to be an established fact that social media multiplies the possibilities for civil society to express its points of view and intervene in the debate about matters of public interest. However, this greater social participation in political discourse through such platforms does not always translate into an improvement in the quality of democratic deliberation. The aim of this research is to examine the characteristics of comments and conve…
Desinformación en España un año después de la Covid-19. Análisis de las verificaciones de Newtral y Maldita
Introducción. Un año después del inicio del estado de alarma en España se ha realizado un estudio para comprobar cuál es la situación de las noticias falsas. Metodología. Se ha realizado análisis de contenido de todas las verificaciones realizadas por las plataformas de fact checking Maldito Bulo y Newtral durante el mes del aniversario (14 de marzo a 14 de abril de 2021). En total, se han analizado 255 fact checks. Resultados. Son las noticias f…
Lobbyists in Spain
Public relations are fundamental in organisations to establish an adequate relationship between the company and its public, and in the field of relations with public authorities, lobbying has become a very important activity. Two types of action can be distinguished: direct lobbying and grassroots lobbying. The aim of this research is to determine the professional and academic profiles of Spanish lobbyists to determine which type of activity is m…
Evolution of digital activism on social media
The social media revolution has affected all areas, including activism. However, there is scepticism about its emancipatory capacity, and it is considered by some to be a distorted form of activism. This article presents a review of the existing literature on digital activism, starting with the concept itself, and examines its impact on the organisation of activists and citizen participation. Likewise, based on the platformisation of these spaces…
Climate change literacy and commitment in Spanish university students
Purpose This paper aims to find out if there is a relationship between access to climate change information and student activism. Design/methodology/approach Exploratory study focused on the survey of 400 [ n = 400] students from 10 universities in Spain from April to May 2022. A questionnaire with 19 questions was divided into blocks of knowledge, awareness, and action and bivariate analysis with a margin of error of ±5% and a confidence level o…
Gabinetes de comunicación en Andalucía
La magnitud que ha adquirido la comunicación en la actualidad explica, en gran parte, el desarrollo experimentado por los gabinetes de comunicación. Cualquier organización de diversa índole precisa de una estructura organizativa que gestione de manera óptima las relaciones de esta con su universo relacional, en su dimensión externa e interna. Esta investigación persigue conocer cuál es el panorama actual de las direcciones de comunicación en Anda…
Media and Information Literacy (MIL) and Disinformation
Media and Information Literacy (MIL) has contributed to the understanding and adaptation to the major evolutionary and cultural changes of the digital transformation. This research aims to focus on the challenges of ensuring digital citizenship with critical thinking and skills that can reduce the negative effects of disinformation. The study uses documentary analysis to examine theoretical elements on the topic and consults Ibero-American resear…
Alfabetización Mediática e Informacional (AMI) en tiempos de Desinformación
La Alfabetización Mediática e Informacional -AMI- ha contribuido, durante las últimas décadas, a la comprensión y adaptación a los principales cambios evolutivos y culturales asociados a la transformación digital. La presente investigación tiene como propósito focalizar los principales desafíos desde la AMI para asegurar una ciudadanía digital con pensamiento crítico y habilidades que permitan reducir los efectos negativos de la desinformación en…
Las direcciones de comunicación en Andalucía
El rol principal de los gabinetes de comunicación es cumplir las necesidades comunicativas, tanto internas como externas, de cualquier organización o institución, por lo que en la actualidad son imprescindibles como gestores estratégicos de su universo relacional. Este artículo muestra la situación actualizada de los gabinetes de comunicación de Andalucía, teniendo en cuenta una triple vertiente: pública, privada y social. Una encuesta a 268 prof…
Gabinetes de Comunicación Andaluces en X (Twitter)
Social media has become indispensable for organizations' digital positioning and their relationship with audiences, as well as for building their visual identity. This study examines the strategic management of Andalusian communication offices on X (Twitter), analyzing their digital presence in three dimensions: profile, activity, and interaction. Using a quantitative approach, the accounts of 653 organizations are analyzed. The research conclude…
Toward a new paradigm of convergence in lobby-state interactions
Introduction As decision-making processes and institutional structures have become more complex, lobbies have gained social relevance. Their role in the governance approach, as well as the strategies they use to exert influence, are constantly changing and require ongoing adaptation to the environment in which they operate. Methods With this in mind, this theoretical article aims to explore the current paradigm of interactions between lobbying gr…
Influence of lobbying in EU policy process phases
The influence of lobbies in the European Union is a complex phenomenon that must be analyzed through various direct and indirect conditioning dimensions. This theoretical research examines the impact of pressure groups at each of the six stages of the public policy formulation process in the supranational entity: problem emergence in society, agenda setting, consideration of policy options, decision-making, policy implementation, and policy evalu…
Juventud y confianza política en el Parlamento Europeo
La crisis de confianza política juvenil en las instituciones de la Unión Europea constituye uno de los principales retos que deben abordarse para garantizar la legitimidad futura del proyecto comunitario. Esta investigación está orientada a buscar soluciones a esta problemática a través de la comunicación en redes sociales y se plantea dos objetivos generales: (OG1) analizar la influencia de las variables sociodemográficas en la confianza polític…
Political science (20 works) · Sociology (11 works) · Humanities (10 works) · Communication and COVID-19 Impact (9 works) · Art (8 works) · Public relations (8 works) · Law (7 works) · Law (7 works) · Computer Science (6 works) · Media and Digital Communication (6 works)