The Influence of Environmental Values on Consumer Intentions to Participate in Agritourism—A Model to Extend TPB
Bibliographic Data
| ID | 12495481 |
|---|---|
| Authors | Zinan Zhao (0009-0007-2829-373X, Beijing Forestry University, corresponding author), Yongji Xue (0000-0001-8060-8099, Beijing Forestry University), Lili Geng (0000-0001-5301-8691, Beijing Forestry University), Ye Xu (0000-0002-9185-8330, Beijing Forestry University), Nyingone Ndongo Meline (Beijing Forestry University) |
| Year | 2022 |
| Volume | 35 |
| Issue | 3 |
| Pages | 15-15 |
| Publication date | 2022-08-08 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Agricultural and Environmental Ethics (JOURNAL) |
| Journal identifiers | ISSN: 1187-7863 • E-ISSN: 1573-322X |
| Publisher | Springer Science+Business Media (PUBLISHER • DE) |
| DOI | 10.1007/s10806-022-09881-8 |
| PMID | 35965967 |
| OpenAlex | W4290721041 |
| Language | EN |
| Citations received | 11 |
| References cited | 35 |
This study examines the influence of environmental values on consumer intentions to participate in agritourism through the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory. It proposes an integrative model by adding two variables, i.e., environmental benefits and the human-nature coordination concept, to the TPB. The study employs a questionnaire survey method and a sample of 640, which was statistically analysed through structural equation modeling (SEM). The results reveal that the "environmental values-attitudes-behavioural intentions" framework has scientific applicability in agritourism. Environmental values, measured through the variables environmental benefits and the human-nature coordination concept, are positively correlated directly or indirectly with agritourism consumption intentions, while attitudes and subjective norms serve as mediators. However, the mediating effect of perceived behavioural control is not statistically significant, indicating making efforts to influence attitudes and subjective norms is more useful for and effective in stimulating the public's intentions towards agritourism. As this study tests the hypotheses with empirical data, it provides practical implications for policy-makers and programme managers
Business · Consumption (sociology · Control (management · Economics · Norm (philosophy · Political science · Questionnaire · Sample (material · Social science · Sociology · Statistics · Structural equation modeling · Theory of planned behavior · Value (mathematics · Diverse Aspects of Tourism Research · Environmental Education and Sustainability · Environmental Sustainability in Business · Mathematics · Psychology · Social Psychology · Marketing
Farmers' Intention to Establish an Agritourism Farm
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Policy and regulatory frameworks for agritourism development in India
Drivers of agritourism participation and willingness to pay for local foods
Intentions to participate in agritourism experiences as explained through constraints, the theory of planned behaviour, and previous experience
Revenge outbound travel in the post-pandemic era
Understanding the Environmentally Sustainable Behavior of Chinese University Students as Tourists
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Application of the extended VBN theory to understand consumers’ decisions about green hotels
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Application of the Theory of Planned Behavior to green hotel choice
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Handbook of Value
Making sense of environmental values
| Citations per year | 2.75 |
|---|---|
| Citation span | 2022 - 2026 (5) |
| Highly cited | No |