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Exploring use of new media in environmental education contexts

Introducing visitors’ technology use in zoos model

Bibliographic Data

ID12525459
AuthorsVictor Yocco (Institute for Learning Innovation (United States), corresponding author), Elizabeth Danter (Institute for Learning Innovation (United States)), Elizabeth H Danter, Joseph Heimlich (Institute for Learning Innovation (United States)), Joseph E Heimlich, Betty A Dunckel (University of Florida), Chris Myers (Miami University)
Year2011
Volume17
Issue6
Pages801-814
Publication date2011-11-01
Open AccessNo
TypeARTICLE
VenueEnvironmental Education Research (JOURNAL)
Journal identifiersISSN: 1350-4622 • E-ISSN: 1469-5871
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/13504622.2011.620700
OpenAlexW2105025198
LanguageEN
Citations received1
References cited17

Modern zoological gardens have invested substantial resources in technology to deliver environmental education concepts to visitors. Investment in these media reflects a currently unsubstantiated belief that visitors will both use and learn from these media alongside more traditional and less costly displays. This paper proposes a model that identifies key factors theorized to influence the likelihood of visitors engaging in technology-delivered media. Using data from two case studies of large National Science Foundation-funded projects in zoos, the authors argue key factors in predicting visitors’ technology use in zoos include: intrinsic and extrinsic variables (e.g. learning preference and age), perceived usefulness, perceived ease of use, attraction to technology, intent to use, initial use, and continued use. Future research examining the model components and their effectiveness for predicting use is needed, as well as research comparing the specific learning outcomes from experiences facilitated by technology with learning outcomes from more traditional interpretive techniques

Business · Environmental education · Investment (military · Key (lock · Knowledge management · Media use · Pedagogy · Political science · Preference · Public relations · Sociology · Technology Acceptance Model · Usability · Animal and Plant Science Education · Computer Science · Digital Marketing and Social Media · Environmental Education and Sustainability · Psychology · Social Psychology · Marketing

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    Open Access•Fred D Davis, Vivek Venkatesh et al.•International Journal of…•1996

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    Open Access•Vivek Venkatesh, Viswanath Venkatesh et al.•Management Science•2000

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    Fred D Davis•MIS Quarterly•1989

  • Chapter 29

    R S Miles•Visitor Studies•1989

  • Collecting and Sharing Location-based Content on Mobile Phones in a Zoo Visitor Experience

    Open Access•Kenton O’hara, Tim Kindberg et al.•Computer Supported Cooperative…•2007

  • Changing minds? Reassessing outcomes in free‐choice environmental education

    Martin Storksdieck, Kirsten Ellenbogen et al.•Environmental Education Research•2005

Citations per year0.08
Citation span2014 - 2014 (1)
Highly citedNo

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