Penguin Promises
Encouraging aquarium visitors to take conservation action
Bibliographic Data
| ID | 12526164 |
|---|---|
| Authors | Judy Mann-Lang (0000-0001-5534-7229, South African Association for Marine Biological Research, Durban, South Africa, corresponding author), Roy Ballantyne (0000-0001-5580-9745, The University of Queensland), J Packer (0000-0003-2250-1175, The University of Queensland) |
| Year | 2017 |
| Volume | 24 |
| Issue | 6 |
| Pages | 859-874 |
| Publication date | 2017-08-21 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Environmental Education Research (JOURNAL) |
| Journal identifiers | ISSN: 1350-4622 • E-ISSN: 1469-5871 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/13504622.2017.1365355 |
| OpenAlex | W2746383095 |
| Language | EN |
| Citations received | 14 |
| References cited | 40 |
This study investigates the impact of an innovative conservation action campaign called Penguin Promises implemented at uShaka Sea World in Durban, South Africa. Communication tools included interpretive signage, exhibits with and without animals, presentations, and personal interactions, along with a specially designed postcard, on which visitors could write a promise (pledge) to make a change in their daily lives to become more environmentally responsible. Visitors who completed a card were contacted a year or more after their visit and asked about the outcomes of their promise. The results (N = 316) showed that 49.4% of respondents could give an example of something positive they had done for the environment, that they attributed to the campaign. Based on the study, recommendations are provided for the design of effective visitor conservation action campaigns
Action (physics · Advertising · Behaviour change · Business · Environmental education · Environmental protection · Geography · Pedagogy · Pledge · Political science · Psychological intervention · Public relations · Publicity · Signage · Tourism · Visitor pattern · Animal and Plant Science Education · Computer Science · Diverse Aspects of Tourism Research · Environmental Education and Sustainability · Psychology · Marketing
Exploring sustainability practices in an aquarium
Effective conservation behaviours for protecting marine environments
Challenges and successes to the implementation of a zoo conservation-education program
An educational intervention maximizes children’s learning during a zoo or aquarium visit
Barriers and motivations to conservation behaviors in zoo visitors
Quantifying the long-term impact of zoological education
Incorporating personal experience in free-choice environmental learning
Data triangulation confirms learning in the zoo environment
Adult-child science language during informal science learning at an aquarium
Using Values-Based Focus Groups to Evaluate Visitors’ Perceptions and Interpretation of a Wildlife Exhibit
Examining environmental identities and pro-environmental behavior adoption in individuals attending different environmental education events in the Lake Erie Region
Re-imagining child-nature relationships in ecotourism
Nudge plus in tourism
Mapping the Landscape and Evolution of Research on Pro-Environmental Behavior of Tourists
Measuring the impact of viewing wildlife
Environmental Sustainability and Behavioral Science
How does environmental concern influence specific environmentally related behaviors? A new answer to an old question
Nature-based tourism's impact on environmental knowledge, attitudes, and behavior
The theory of planned behavior
Nature and Operation of Attitudes
Designing Post-Visit Action Resources for Families Visiting Wildlife Tourism Sites
Perceived Impacts of Ecotourism on Environmental Learning and Conservation
Using tourism free‐choice learning experiences to promote environmentally sustainable behaviour
Mind the Gap
Using post‐visit action resources to support family conservation learning following a wildlife tourism experience
Variables that influence the environmental behavior of adults
The effect of visitor motivation on the success of environmental education at the Toronto Zoo
Introducing a fifth pedagogy
Conservation learning in wildlife tourism settings
How to promote conservation behaviours
Promoting environmentally sustainable attitudes and behaviour through free‐choice learning experiences
Psychology and sustainability
Critique of a Critique
Visitors’ learning for environmental sustainability
Ideal animals and animal traits for zoos
New Ways to Promote Proenvironmental Behavior
New Environmental Theories
Visitors' memories of wildlife tourism
| Unique citing works | 14 |
|---|---|
| Citations per year | 2 |
| Citation span | 2019 - 2025 (7) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 14 |