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The presentation of environmental values, beliefs, and norms in live animal interpretive experiences

Bibliographic Data

ID12526413
AuthorsSusan Caplow (0000-0002-6726-4137, University of Montevallo, corresponding author)
Year2018
Volume25
Issue8
Pages1158-1173
Publication date2018-05-28
Open AccessNo
TypeARTICLE
VenueEnvironmental Education Research (JOURNAL)
Journal identifiersISSN: 1350-4622 • E-ISSN: 1469-5871
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/13504622.2018.1479837
OpenAlexW2806872093
LanguageEN
Citations received4
References cited35

Environmental educators using animal companions can compel individuals to engage in pro-environmental behaviour by promoting environmental values, beliefs, and behavioural norms. This study examines how institutional context and mission influence the framing of these types of messages in live animal interpretive experiences. I compare three animal-themed organizations with different types of animals and missions: a rescue organization, a research facility, and an aquarium. I use value-belief-norm (VBN) theory to create a typology of VBN pathways. I find that educators articulate the value of the animal as an individual, species, or ecosystem, which informs how beliefs, threats, and behavioural recommendations are framed in each context. I argue that all three organizations could better frame the audience as agents of change and encourage high-impact environmental behaviours. I suggest educational institutions can use the VBN framework to design programs to better reflect their values and tailor their messages to promote mission-supporting behaviour change

Context (archaeology · Environmental education · Environmental ethics · Framing (construction · Geography · Norm (philosophy · Pedagogy · Political science · Public relations · Sociology · Typology · Value (mathematics · Animal and Plant Science Education · Environmental Education and Sustainability · Environmental Sustainability in Business · Psychology · Social Psychology

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Citations per year0.8
Citation span2021 - 2026 (6)
Highly citedNo

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