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Do people disagree with themselves? Exploring the internal consistency of complex, unfamiliar, and risky decisions

Bibliographic Data

ID12598172
AuthorsDouglas L Bessette (0000-0001-7709-8518, Michigan State University, corresponding author), Robyn S Wilson (0000-0002-0092-9632, The Ohio State University), Joseph Arvai (0000-0002-6065-0705, University of Michigan), Joseph L Arvai (University of Michigan)
Year2019
Volume24
Issue5
Pages593-605
Publication date2019-02-11
Open AccessNo
TypeARTICLE
VenueJournal of Risk Research (JOURNAL)
Journal identifiersISSN: 1366-9877 • E-ISSN: 1466-4461
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/13669877.2019.1569107
OpenAlexW2912649478
LanguageEN
Citations received4
References cited44

It is commonly accepted that people disagree with one another. In this article, we present results that suggest people may disagree with themselves. Using eight decision-making contexts ranging in familiarity, complexity, and risk, we show that a nationally representative sample (n = 1874) of respondents made choices that were inconsistent across two complimentary methods of eliciting preferences. We show that on average individuals demonstrate higher levels of internal consistency, or alignment between their choices and their stated values and concerns, when decisions are ‘easy’, or simple, familiar, and have little risk. However, this consistency declines when people are confronted with difficult choices involving unfamiliar, complex contexts involving high risk. Moreover, providing additional and salient contextual information about alternatives, such as brand names, model information, or the specific components of a risk mitigation strategy, results in significantly lower levels of consistency when compared to situations where this information is withheld. This finding suggests that people rely on simplifying heuristics when making easy decisions; however, this kind of information is less influential when choices are difficult. Importantly, we show that higher levels of education also have a significant and positive association with the consistency of people’s choices

Cognitive psychology · Consistency (knowledge bases · Developmental psychology · Heuristics · Internal consistency · Salient · Sample (material · Behavioral Health and Interventions · Computer Science · Decision-Making and Behavioral Economics · Economic and Environmental Valuation · Psychology · Social Psychology · Artificial Intelligence

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Citations per year0.57
Citation span2019 - 2022 (4)
Highly citedNo

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