Documentalistas y planners en publicidad. Entrevista a Alfonso González-Callejas
Bibliographic Data
| ID | 12623340 |
|---|---|
| Authors | Juan Carlos Marcos Recio (0000-0003-0890-1092, corresponding author), Juan-Carlos Marcos-Recio |
| Year | 2010 |
| Volume | 19 |
| Issue | 2 |
| Pages | 209-211 |
| Publication date | 2010-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | El Profesional de la Informacion (JOURNAL) |
| Journal identifiers | ISSN: 1386-6710 • E-ISSN: 1699-2407 |
| Publisher | Ediciones Profesionales de la Informacion SL (PUBLISHER) |
| DOI | 10.3145/epi.2010.mar.13 |
| OpenAlex | W2017357282 |
| Language | ES |
Information scientists and advertising people use research to seek out the best information to offer the user or advertiser, providing what is needed, enhanced by the creative work. The way the information department, the planners and the advertising research department should interact is discussed
Advertising · Business · Sociology · Work (physics · Advertising and Communication Studies · Engineering · Journalism and Media Studies · Media and Digital Communication
| Highly cited | No |
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