Juan Carlos Marcos Recio
Biographic Data
| ID | 6490459 |
|---|---|
| NAME | Juan Carlos Marcos Recio |
| GIVEN NAMES | Juan Carlos Marcos |
| FAMILY NAME | Recio |
| SIGNATURE | RECIO J C M |
| AFFILIATIONS | Universidad Complutense de Madrid |
| ORCID | 0000-0003-0890-1092 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 12 |
| WORKS AS AUTHOR | 14 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Framing Climate Change Visually
La aportación del Mobiliario Urbano y los Transportes, como soportes de publicidad exterior, a las ciudades
La mayor parte de la publicidad exterior, conocida internacionalmente como out of home (OOH), se desarrolla en las calles, espacios públicos propiedad de todos los ciudadanos. Este medio paga por la utilización de los soportes ubicados en esos espacios, proporcionando, además, servicios extra que aumentan la calidad de vida de los vecinos. Esta investigación analiza y cuantifica la aportación económica de la publicidad exterior y confirma que es …
Uso y aprovechamiento de hipervínculos en la prensa digital. Estudios de caso en España y México
El objetivo de este artículo consiste en identificar la frecuencia y el uso que se les da a los enlaces en dos medios digitales de España y dos de México, su funcionalidad y los sitios a los que se vinculan, así como la perspectiva y aprovechamiento que hacen las audiencias de los mismos. Para lograrlo, durante dos semanas se realizó un análisis cuantitativo de cuatro diarios digitales (dos en México y dos en España) y se aplicó una encuesta a 20…
Impacto de la pandemia Covid-19 sobre la publicidad. España como laboratorio de la crisis y de las tendencias comunicativas
The economic crisis caused by the Covid-19 pandemic has severely affected the advertising industry worldwide, but the Spanish case can be seen as a particularly privileged laboratory for such observations as a result of the collapse of investments and their redistribution to other time periods, economic sectors, or communication channels. The aim of this research is, firstly, to estimate the impact of the crisis on advertising investment, and sec…
Fuentes documentales para crear confianza entre los usuarios digitales
The media have taken more than two centuries to achieve their reputation. As if by magic it has disappeared from the media sphere and the editors do not find a solution. Guilty? The media itself that did not know how to adapt to the new environments, the social networks that passed without compassion like a roller and, the users, readers, listeners, etc., who bet on the speed and simplicity of the information offered by the social networks. And t…
La actividad informativa en los medios digitales
This crisis has accelerated printed press’ process to become online. ICT have transformed the information system both economically and productively. The dramatic decline in advertising revenues shakes the business model followed so far by media companies. We need new ways of financing, to allowe media survive. There are cases of new systems adopted for information activity to obtain profitability: from crowdfunding to ecommerce, supported in medi…
Uso en publicidad de fotografías de bancos de imágenes españoles
Agencies and image banks offer millions of photographs for use in advertising and publishing. During the last decade the sector has undergone a radical change due to the digital impact and the globalization of the business. Structures have been refurbished, major investments in digitization have been made and at the same time, new marketing models have been adopted. This study reviews the use of photographs from the commercial stock photography b…
Evolución de los departamentos de comunicación en las editoriales
The purpose of this article is to determine the evolution of Communications Departments in publishing companies over the past decade, after the appearance of the e-book in the sector. The work customarily carried out is covered, along with the everyday problems that arise. We have obtained and analyzed the opinions of the following Managers and Press Secretaries for this study: Santillana Communications (Rosa Junquera Santiago), Random House Mond…
Presencia y contenidos de los blogs en los principales diarios españoles
The digital media has proven successful with a specific type of information which is of great interest to those readers, accustomed to using diverse technology that furnishes them with the news on a variety of platforms: internet newspapers, information on social networks, informative documents on video, etc. This article studies how the blogs have created their own niche among the readers of digital press and how they have been incorporated into…
Modelos de gestión documental en las agencias de publicidad
Advertising, one of the leading communications media today, requires special techniques for research and documentation without which its effectiveness could be questioned. A brief study is made of advertising documentation in Spain from the theoretical and practical points of view. Then, the models for document management used in the agencies are studied and explained, and a definition of what is understood to be advertising documentation is draw…
Documentalistas y planners en publicidad. Entrevista a Alfonso González-Callejas
Information scientists and advertising people use research to seek out the best information to offer the user or advertiser, providing what is needed, enhanced by the creative work. The way the information department, the planners and the advertising research department should interact is discussed
Necesidad del departamento de documentación en las empresas editoriales
A study of the current situation of editorial documentation and the job of researchers in publishing companies, as the managers of the information and documentation. Perspectives for the future. The concept of editorial documentation is defined and explained, a typology of the documents is established, the existing problems are presented and guidelines and appropriate lines of action are offered for the management and most advantageous use of the…
Influencia de la fotografía digital en los departamentos de documentación de prensa
A study of the impact and influence of Digital Photography on the Press Documentation Departments. The photographic archives of the Documentation Departments of the Spanish daily newspapers Abc, El mundo, El país, La razón, La vanguardia and of the EFE news agency are used as reference. The following aspects are analysed: the increase in the number of images, changes in their handling and cataloging, the supply and the demand, profitability and p…
Retos pendientes de los periódicos digitales en la información de actualidad
Más de dos décadas después de que los periódicos impresos empezaran a verse amenazados por los formatos digitales, parece conveniente estudiar la situación actual tanto en lo que se refiere a la producción y actualización de contenidos como en la forma en la que atraen y fidelizan a los lectores que, en un porcentaje elevado, prefieren las redes sociales. Este proceso no sólo afecta a los medios de comunicación porque todo se vuelve digital: libr…
La actividad informativa en los medios digitales
This crisis has accelerated printed press’ process to become online. ICT have transformed the information system both economically and productively. The dramatic decline in advertising revenues shakes the business model followed so far by media companies. We need new ways of financing, to allowe media survive. There are cases of new systems adopted for information activity to obtain profitability: from crowdfunding to ecommerce, supported in medi…
Influencia de la fotografía digital en los departamentos de documentación de prensa
A study of the impact and influence of Digital Photography on the Press Documentation Departments. The photographic archives of the Documentation Departments of the Spanish daily newspapers Abc, El mundo, El país, La razón, La vanguardia and of the EFE news agency are used as reference. The following aspects are analysed: the increase in the number of images, changes in their handling and cataloging, the supply and the demand, profitability and p…
Uso y aprovechamiento de hipervínculos en la prensa digital. Estudios de caso en España y México
El objetivo de este artículo consiste en identificar la frecuencia y el uso que se les da a los enlaces en dos medios digitales de España y dos de México, su funcionalidad y los sitios a los que se vinculan, así como la perspectiva y aprovechamiento que hacen las audiencias de los mismos. Para lograrlo, durante dos semanas se realizó un análisis cuantitativo de cuatro diarios digitales (dos en México y dos en España) y se aplicó una encuesta a 20…
Impacto de la pandemia Covid-19 sobre la publicidad. España como laboratorio de la crisis y de las tendencias comunicativas
The economic crisis caused by the Covid-19 pandemic has severely affected the advertising industry worldwide, but the Spanish case can be seen as a particularly privileged laboratory for such observations as a result of the collapse of investments and their redistribution to other time periods, economic sectors, or communication channels. The aim of this research is, firstly, to estimate the impact of the crisis on advertising investment, and sec…
Modelos de gestión documental en las agencias de publicidad
Advertising, one of the leading communications media today, requires special techniques for research and documentation without which its effectiveness could be questioned. A brief study is made of advertising documentation in Spain from the theoretical and practical points of view. Then, the models for document management used in the agencies are studied and explained, and a definition of what is understood to be advertising documentation is draw…
Retos pendientes de los periódicos digitales en la información de actualidad
Más de dos décadas después de que los periódicos impresos empezaran a verse amenazados por los formatos digitales, parece conveniente estudiar la situación actual tanto en lo que se refiere a la producción y actualización de contenidos como en la forma en la que atraen y fidelizan a los lectores que, en un porcentaje elevado, prefieren las redes sociales. Este proceso no sólo afecta a los medios de comunicación porque todo se vuelve digital: libr…
Influencia de la fotografía digital en los departamentos de documentación de prensa
A study of the impact and influence of Digital Photography on the Press Documentation Departments. The photographic archives of the Documentation Departments of the Spanish daily newspapers Abc, El mundo, El país, La razón, La vanguardia and of the EFE news agency are used as reference. The following aspects are analysed: the increase in the number of images, changes in their handling and cataloging, the supply and the demand, profitability and p…
Evolución de los departamentos de comunicación en las editoriales
The purpose of this article is to determine the evolution of Communications Departments in publishing companies over the past decade, after the appearance of the e-book in the sector. The work customarily carried out is covered, along with the everyday problems that arise. We have obtained and analyzed the opinions of the following Managers and Press Secretaries for this study: Santillana Communications (Rosa Junquera Santiago), Random House Mond…
Presencia y contenidos de los blogs en los principales diarios españoles
The digital media has proven successful with a specific type of information which is of great interest to those readers, accustomed to using diverse technology that furnishes them with the news on a variety of platforms: internet newspapers, information on social networks, informative documents on video, etc. This article studies how the blogs have created their own niche among the readers of digital press and how they have been incorporated into…
Modelos de gestión documental en las agencias de publicidad
Advertising, one of the leading communications media today, requires special techniques for research and documentation without which its effectiveness could be questioned. A brief study is made of advertising documentation in Spain from the theoretical and practical points of view. Then, the models for document management used in the agencies are studied and explained, and a definition of what is understood to be advertising documentation is draw…
Documentalistas y planners en publicidad. Entrevista a Alfonso González-Callejas
Information scientists and advertising people use research to seek out the best information to offer the user or advertiser, providing what is needed, enhanced by the creative work. The way the information department, the planners and the advertising research department should interact is discussed
Necesidad del departamento de documentación en las empresas editoriales
A study of the current situation of editorial documentation and the job of researchers in publishing companies, as the managers of the information and documentation. Perspectives for the future. The concept of editorial documentation is defined and explained, a typology of the documents is established, the existing problems are presented and guidelines and appropriate lines of action are offered for the management and most advantageous use of the…
Uso en publicidad de fotografías de bancos de imágenes españoles
Agencies and image banks offer millions of photographs for use in advertising and publishing. During the last decade the sector has undergone a radical change due to the digital impact and the globalization of the business. Structures have been refurbished, major investments in digitization have been made and at the same time, new marketing models have been adopted. This study reviews the use of photographs from the commercial stock photography b…
La actividad informativa en los medios digitales
This crisis has accelerated printed press’ process to become online. ICT have transformed the information system both economically and productively. The dramatic decline in advertising revenues shakes the business model followed so far by media companies. We need new ways of financing, to allowe media survive. There are cases of new systems adopted for information activity to obtain profitability: from crowdfunding to ecommerce, supported in medi…
Fuentes documentales para crear confianza entre los usuarios digitales
The media have taken more than two centuries to achieve their reputation. As if by magic it has disappeared from the media sphere and the editors do not find a solution. Guilty? The media itself that did not know how to adapt to the new environments, the social networks that passed without compassion like a roller and, the users, readers, listeners, etc., who bet on the speed and simplicity of the information offered by the social networks. And t…
Impacto de la pandemia Covid-19 sobre la publicidad. España como laboratorio de la crisis y de las tendencias comunicativas
The economic crisis caused by the Covid-19 pandemic has severely affected the advertising industry worldwide, but the Spanish case can be seen as a particularly privileged laboratory for such observations as a result of the collapse of investments and their redistribution to other time periods, economic sectors, or communication channels. The aim of this research is, firstly, to estimate the impact of the crisis on advertising investment, and sec…
La aportación del Mobiliario Urbano y los Transportes, como soportes de publicidad exterior, a las ciudades
La mayor parte de la publicidad exterior, conocida internacionalmente como out of home (OOH), se desarrolla en las calles, espacios públicos propiedad de todos los ciudadanos. Este medio paga por la utilización de los soportes ubicados en esos espacios, proporcionando, además, servicios extra que aumentan la calidad de vida de los vecinos. Esta investigación analiza y cuantifica la aportación económica de la publicidad exterior y confirma que es …
Uso y aprovechamiento de hipervínculos en la prensa digital. Estudios de caso en España y México
El objetivo de este artículo consiste en identificar la frecuencia y el uso que se les da a los enlaces en dos medios digitales de España y dos de México, su funcionalidad y los sitios a los que se vinculan, así como la perspectiva y aprovechamiento que hacen las audiencias de los mismos. Para lograrlo, durante dos semanas se realizó un análisis cuantitativo de cuatro diarios digitales (dos en México y dos en España) y se aplicó una encuesta a 20…
Framing Climate Change Visually
Art (9 works) · Business (9 works) · Political science (9 works) · Advertising (7 works) · Advertising and Communication Studies (7 works) · Computer Science (7 works) · Humanities (7 works) · Media and Digital Communication (7 works) · Journalism and Media Studies (6 works) · Sociology (6 works)