Modelos de gestión documental en las agencias de publicidad
Bibliographic Data
| ID | 12624326 |
|---|---|
| Authors | Juan Carlos Marcos Recio (0000-0003-0890-1092, corresponding author), Juan-Carlos Marcos-Recio, Juan-Miguel Sánchez-Vigil (Universidad Complutense de Madrid), María Olivera Zaldúa (0000-0001-6335-9094, Colciencias), María Olivera-Zaldua |
| Year | 2010 |
| Volume | 19 |
| Issue | 2 |
| Pages | 175-183 |
| Publication date | 2010-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | El Profesional de la Informacion (JOURNAL) |
| Journal identifiers | ISSN: 1386-6710 • E-ISSN: 1699-2407 |
| Publisher | Ediciones Profesionales de la Informacion SL (PUBLISHER) |
| DOI | 10.3145/epi.2010.mar.08 |
| OpenAlex | W2013796246 |
| Language | ES |
| Citations received | 1 |
| References cited | 3 |
Advertising, one of the leading communications media today, requires special techniques for research and documentation without which its effectiveness could be questioned. A brief study is made of advertising documentation in Spain from the theoretical and practical points of view. Then, the models for document management used in the agencies are studied and explained, and a definition of what is understood to be advertising documentation is drawn up. In addition, the documentary elements that should be used in the advertising campaigns and in the proper functioning of the documentation centres are proposed
Advertising · Business · Documentation · Library science · Political science · Technical documentation · Advertising and Communication Studies · Computer Science · Media, Journalism, and Communication History · Photographic and Visual Arts
| Citations per year | 0.1 |
|---|---|
| Citation span | 2016 - 2016 (1) |
| Highly cited | No |