María Olivera-Zaldua
Biographic Data
| ID | 11079111 |
|---|---|
| NAME | María Olivera-Zaldua |
| GIVEN NAMES | María |
| FAMILY NAME | Olivera-Zaldua |
| SIGNATURE | OLIVERA-ZALDUA M |
| VERIFIED | No |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 1 |
Uso en publicidad de fotografías de bancos de imágenes españoles
Agencies and image banks offer millions of photographs for use in advertising and publishing. During the last decade the sector has undergone a radical change due to the digital impact and the globalization of the business. Structures have been refurbished, major investments in digitization have been made and at the same time, new marketing models have been adopted. This study reviews the use of photographs from the commercial stock photography b…
Evolución de los departamentos de comunicación en las editoriales
The purpose of this article is to determine the evolution of Communications Departments in publishing companies over the past decade, after the appearance of the e-book in the sector. The work customarily carried out is covered, along with the everyday problems that arise. We have obtained and analyzed the opinions of the following Managers and Press Secretaries for this study: Santillana Communications (Rosa Junquera Santiago), Random House Mond…
Presencia y contenidos de los blogs en los principales diarios españoles
The digital media has proven successful with a specific type of information which is of great interest to those readers, accustomed to using diverse technology that furnishes them with the news on a variety of platforms: internet newspapers, information on social networks, informative documents on video, etc. This article studies how the blogs have created their own niche among the readers of digital press and how they have been incorporated into…
Modelos de gestión documental en las agencias de publicidad
Advertising, one of the leading communications media today, requires special techniques for research and documentation without which its effectiveness could be questioned. A brief study is made of advertising documentation in Spain from the theoretical and practical points of view. Then, the models for document management used in the agencies are studied and explained, and a definition of what is understood to be advertising documentation is draw…
Necesidad del departamento de documentación en las empresas editoriales
A study of the current situation of editorial documentation and the job of researchers in publishing companies, as the managers of the information and documentation. Perspectives for the future. The concept of editorial documentation is defined and explained, a typology of the documents is established, the existing problems are presented and guidelines and appropriate lines of action are offered for the management and most advantageous use of the…
Influencia de la fotografía digital en los departamentos de documentación de prensa
A study of the impact and influence of Digital Photography on the Press Documentation Departments. The photographic archives of the Documentation Departments of the Spanish daily newspapers Abc, El mundo, El país, La razón, La vanguardia and of the EFE news agency are used as reference. The following aspects are analysed: the increase in the number of images, changes in their handling and cataloging, the supply and the demand, profitability and p…
Influencia de la fotografía digital en los departamentos de documentación de prensa
A study of the impact and influence of Digital Photography on the Press Documentation Departments. The photographic archives of the Documentation Departments of the Spanish daily newspapers Abc, El mundo, El país, La razón, La vanguardia and of the EFE news agency are used as reference. The following aspects are analysed: the increase in the number of images, changes in their handling and cataloging, the supply and the demand, profitability and p…
Modelos de gestión documental en las agencias de publicidad
Advertising, one of the leading communications media today, requires special techniques for research and documentation without which its effectiveness could be questioned. A brief study is made of advertising documentation in Spain from the theoretical and practical points of view. Then, the models for document management used in the agencies are studied and explained, and a definition of what is understood to be advertising documentation is draw…
Influencia de la fotografía digital en los departamentos de documentación de prensa
A study of the impact and influence of Digital Photography on the Press Documentation Departments. The photographic archives of the Documentation Departments of the Spanish daily newspapers Abc, El mundo, El país, La razón, La vanguardia and of the EFE news agency are used as reference. The following aspects are analysed: the increase in the number of images, changes in their handling and cataloging, the supply and the demand, profitability and p…
Evolución de los departamentos de comunicación en las editoriales
The purpose of this article is to determine the evolution of Communications Departments in publishing companies over the past decade, after the appearance of the e-book in the sector. The work customarily carried out is covered, along with the everyday problems that arise. We have obtained and analyzed the opinions of the following Managers and Press Secretaries for this study: Santillana Communications (Rosa Junquera Santiago), Random House Mond…
Presencia y contenidos de los blogs en los principales diarios españoles
The digital media has proven successful with a specific type of information which is of great interest to those readers, accustomed to using diverse technology that furnishes them with the news on a variety of platforms: internet newspapers, information on social networks, informative documents on video, etc. This article studies how the blogs have created their own niche among the readers of digital press and how they have been incorporated into…
Modelos de gestión documental en las agencias de publicidad
Advertising, one of the leading communications media today, requires special techniques for research and documentation without which its effectiveness could be questioned. A brief study is made of advertising documentation in Spain from the theoretical and practical points of view. Then, the models for document management used in the agencies are studied and explained, and a definition of what is understood to be advertising documentation is draw…
Necesidad del departamento de documentación en las empresas editoriales
A study of the current situation of editorial documentation and the job of researchers in publishing companies, as the managers of the information and documentation. Perspectives for the future. The concept of editorial documentation is defined and explained, a typology of the documents is established, the existing problems are presented and guidelines and appropriate lines of action are offered for the management and most advantageous use of the…
Uso en publicidad de fotografías de bancos de imágenes españoles
Agencies and image banks offer millions of photographs for use in advertising and publishing. During the last decade the sector has undergone a radical change due to the digital impact and the globalization of the business. Structures have been refurbished, major investments in digitization have been made and at the same time, new marketing models have been adopted. This study reviews the use of photographs from the commercial stock photography b…
Computer Science (6 works) · Art (5 works) · Business (5 works) · Library science (5 works) · Political science (5 works) · Advertising (4 works) · Advertising and Communication Studies (4 works) · Humanities (4 works) · Media, Journalism, and Communication History (4 works) · Documentation (3 works)