Uso en publicidad de fotografías de bancos de imágenes españoles

Bibliographic Data

ID12624344
AuthorsJuan Carlos Marcos Recio (0000-0003-0890-1092, corresponding author), Juan-Carlos Marcos-Recio, Juan-Miguel Sánchez-Vigil (Universidad Complutense de Madrid), María Olivera Zaldúa (0000-0001-6335-9094), María Olivera-Zaldua
Year2011
Volume20
Issue4
Pages384-391
Publication date2011-07-01
Open AccessYes
TypeARTICLE
VenueEl Profesional de la Informacion (JOURNAL)
Journal identifiersISSN: 1386-6710 • E-ISSN: 1699-2407
PublisherEdiciones Profesionales de la Informacion SL (PUBLISHER)
DOI10.3145/epi.2011.jul.04
OpenAlexW2329224235
LanguageES
Citations received1
References cited7

Agencies and image banks offer millions of photographs for use in advertising and publishing. During the last decade the sector has undergone a radical change due to the digital impact and the globalization of the business. Structures have been refurbished, major investments in digitization have been made and at the same time, new marketing models have been adopted. This study reviews the use of photographs from the commercial stock photography banks in advertising in Spain. Seven agencies of different size and objectives have been chosen as a reference

Advertising · Art · Business · Digitization · Globalization · Library science · Photography · Political science · Publishing · Telecommunications · Visual arts · Advertising and Communication Studies · Computer Science · Engineering · Law · Media, Journalism, and Communication History · Photographic and Visual Arts

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