Desarrollo y asentamiento del vídeo bajo demanda (VOD) en España

El caso de Filmin

Bibliographic Data

ID12623656
AuthorsJudith Clares Gavilán (0000-0002-7462-9712, Universitat Oberta de Catalunya, corresponding author), Alfons Medina Cambrón (0000-0001-8886-4564, Universitat Ramon Llull)
Year2018
Volume27
Issue4
Pages909-909
Publication date2018-07-31
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEl Profesional de la Informacion (JOURNAL)
Journal identifiersISSN: 1386-6710 • E-ISSN: 1699-2407
PublisherEdiciones Profesionales de la Informacion SL (PUBLISHER)
DOI10.3145/epi.2018.jul.19
OpenAlexW2885553036
LanguageES
Citations received18
References cited7

The introduction of VOD in Spain has been a slow process. The sector has developed over the last few years with international projects like Netflix and HBO and national operators such as Movistar+ and Vodafone One. Also prominent at a national level is Filmin, a project with its origins in the Spanish film industry. In this article we examine the main elements which have enabled VOD to become established in Spain and analyze the case of Filmin as an alternative model based on three variables: a) catalogue and editorial policy; b) business model and lines; c) internationalization strategy. The most significant results deriving from the Filmin case study are: its specialization in independent film and its focus on European audiovisual content; its role as a portal and rights management company; its internationalization strategy initially associated with Media and EuroVoD; and distinguishing features such as simultaneous releases, alliance with and creation of festivals and its commitment to in-house production

Alliance · Art · Business · Business administration · Business model · Economics · Humanities · International trade · Internationalization · Political science · Welfare economics · Cinema and Media Studies · Cultural Industries and Urban Development · Media and Digital Communication · Marketing

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