Conexiones en diseño y publicidad entre prensa gratuita y digital
Análisis empíricos
Bibliographic Data
| ID | 12624043 |
|---|---|
| Authors | Noemí Martín García (0000-0003-3478-5021, corresponding author) |
| Year | 2017 |
| Volume | 26 |
| Issue | 6 |
| Pages | 1056-1056 |
| Publication date | 2017-11-12 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | El Profesional de la Informacion (JOURNAL) |
| Journal identifiers | ISSN: 1386-6710 • E-ISSN: 1699-2407 |
| Publisher | Ediciones Profesionales de la Informacion SL (PUBLISHER) |
| DOI | 10.3145/epi.2017.nov.05 |
| OpenAlex | W2767682405 |
| Language | ES |
| Citations received | 2 |
| References cited | 2 |
This paper presents the results of two correlative empiric studies in which the author analyzes the role that advertising had in creating new forms of press in the late 20th century -free printed press and online press- and how these related to elements of journalistic design. The first study confirmed the central role that advertising has had in the creation of the free printed press and online press. The second study showed that both types of press have used journalistic elements in a similar way, by integrating the advertising component in page design. This research shows up the change it is happening in the press in relation to unpaid contents, with a clear bet to advertising content as opposed to news and its implications to the advertising sector
Advertising · Art · Art history · Business · Content analysis · Happening · Online advertising · Performance art · Political science · Relation (database · Social science · Sociology · The Internet · World Wide Web · Advertising and Communication Studies · Computer Science · Journalism and Media Studies · Media and Digital Communication
| Citations per year | 0.67 |
|---|---|
| Citation span | 2023 - 2025 (3) |
| Highly cited | No |