Medición de la influencia de usuarios en redes sociales

Propuesta SocialEngagement

Bibliographic Data

ID12624366
AuthorsPablo Lara Navarra (0000-0003-0595-3161, Universitat Oberta de Catalunya, corresponding author), Alexandre López‐Borrull (0000-0003-1609-2088, Universitat Oberta de Catalunya), Jórdi Sánchez-Navarro (0000-0002-0311-1385), Pau Yànez (0000-0002-7962-5593)
Year2018
Volume27
Issue4
Pages899-899
Publication date2018-07-31
Open AccessYes
TypeARTICLE
VenueEl Profesional de la Informacion (JOURNAL)
Journal identifiersISSN: 1386-6710 • E-ISSN: 1699-2407
PublisherEdiciones Profesionales de la Informacion SL (PUBLISHER)
DOI10.3145/epi.2018.jul.18
OpenAlexW2887683443
LanguageES
Citations received7
References cited11

The analysis of data from social media and the measurement of the influence of its users are topics of increasing importance from different points of view, including the academic and the economic. In this paper we propose a reflection towards the creation of comprehensive algorithms for the measurement of influence through the analysis of data generated in the interactions of social media users, as well as the detection of new business models on the Net. To do so, the paper reflects on the concept of influence in social media and the role of information and communication professionals in its measurement and analysis, describes several instruments used to measure influence, and presents the project SocialEngagement, a web platform for the analysis and detection of referents, opinion makers and trends

Data mining · Data science · Humanities · Knowledge management · Measure (data warehouse · Reflection (computer programming · Social media · Sociology · World Wide Web · Computer Science · Digital Communication and Language · Digital Marketing and Social Media · Social Media and Politics

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Open DOIOpen Access