Competences of SEO specialists
A perspective from the labor market. Technical note
Bibliographic Data
| ID | 12624456 |
|---|---|
| Authors | Raquel Escandell-Poveda (0000-0002-8398-1873, University of Alicante, corresponding author), Natalia Papí Gálvez (0000-0002-4871-1691, University of Alicante), Mar Iglesias García (0000-0001-7926-5746, University of Alicante) |
| Year | 2022 |
| Publication date | 2022-10-03 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | El Profesional de la Informacion (JOURNAL) |
| Journal identifiers | ISSN: 1386-6710 • E-ISSN: 1699-2407 |
| Publisher | Ediciones Profesionales de la Informacion SL (PUBLISHER) |
| DOI | 10.3145/epi.2022.sep.13 |
| OpenAlex | W4300961272 |
| Language | EN |
| References cited | 7 |
The search engine optimization (SEO) specialist, or web positioning specialist, is one of the digital communication professionals that have emerged from the use of search engines as a means of attracting online audiences. The results of an analysis of labor demand demonstrate the importance of specific competences not intrinsically linked to this specialty, such as web analytics and digital marketing, and transversal competences, such as analytical skills, English-language skills, and an interest in learning. Its implications for the academic and business world open up future areas of study to confirm the professional sector’s requirements and illustrate the effectiveness of higher education, focusing on improving employability
Analytics · Business · Data science · Employability · Knowledge management · Pedagogy · Perspective (graphical · Political science · Public relations · Sociology · Specialty · World Wide Web · Advertising and Communication Studies · Computer Science · Corporate Identity and Reputation · Media and Digital Communication · Psychology · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |