Mar Iglesias García
Biographic Data
| ID | 6657527 |
|---|---|
| NAME | Mar Iglesias García |
| GIVEN NAMES | Mar Iglesias |
| FAMILY NAME | García |
| SIGNATURE | GARCIA M I |
| AFFILIATIONS | University of Alicante |
| ORCID | 0000-0001-7926-5746 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 7 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Digital communication and NextGenerationEU european funds
The communication-public aid binomial is becoming more decisive because the funds provided by the EU are linked to the obligation on the part of the managing administrations to carry out effective social communication. For the first time, Europe has agreed to issue public debt to deal with the consequences created by Covid-19. To this end, it has created the NextGenerationEU instrument, endowed with €809 billion, with the aim of achieving a more …
Competencias profesionales en perfiles digitales
La mejora de la empleabilidad es uno de los objetivos clave de las Universidades, para lo cual es imprescindible identificar las competencias de los perfiles profesionales surgidos en la era digital, como el especialista en posicionamiento web o SEO (Search Engine Optimizer). Este artículo realiza una propuesta de perfil competencial y compara el grado de importancia otorgado por empresas y profesionales de un conjunto de competencias previamente…
Luces y sombras de la Alfabetización mediática en el sistema educativo español
El uso de internet entre los adolescentes es una práctica mayoritaria en toda Europa. España se sitúa a la cabeza, pero sólo uno de cada tres jóvenes españoles de entre 16 y 24 años sabe identificar las fuentes de lo que lee en redes sociales. La desinformación va en ascenso. Los objetivos de esta investigación se centran en analizar si existe una formación en Alfabetización Mediática e Informacional (AMI) en el sistema educativo español y si es …
Competences of SEO specialists
The search engine optimization (SEO) specialist, or web positioning specialist, is one of the digital communication professionals that have emerged from the use of search engines as a means of attracting online audiences. The results of an analysis of labor demand demonstrate the importance of specific competences not intrinsically linked to this specialty, such as web analytics and digital marketing, and transversal competences, such as analytic…
Communication policies for innovation financed with public funds in Spain
Companies that receive public funds for research and development and technological innovation (R&D&I) projects must comply with certain communication obligations in accordance with relevant Spanish and European laws. The aim of this work is to assess these requirements (including their advantages and limitations) based on the opinion of experts in the field. Interviews were conducted with R&D&I managers in national and regional agencies; innovati…
La radio escolar como mediadora en el uso del móvil
Profesores y adolescentes de Secundaria y Bachillerato han encontrado en la radio una herramienta de motivación y comunicación para trabajar y mejorar los usos y riesgos del smartphone. Esta investigación presenta una experiencia de radio como mediadora escolar en el uso del móvil con este alumnado. Mediante la observación participante y la grabación de un podcast en la radio escolar, se corrobora la necesidad de utilizar nuevas prácticas más ped…
How should companies that receive R&D&I funds communicate? Legal requirements in Spain
Companies receiving funds for their research, development and technological innovation (R&D&I) activities must comply with communication obligations so that citizens are informed of the projects that are financed using public funds. The information requirements are defined both in the European and Spanish legal framework. The objective of this paper is to compile this legislation and analyse the communication and data sharing obligations that are…
Herramientas e indicadores SEO
Searching is one of the core activities in the digital world and therefore, it is one of the key elements in the analysis of digital media since part of their audiences and revenues comes from the so called search engine result page (SERP). In this paper we present some of the most used analyzing tools in search engine optimization (SEO) in order to consider their application in online media research studies. We apply the nine most important indi…
Presencia de las universidades españolas en las redes sociales digitales científicas
Scientific social networks are a new meeting place for researchers and a major instrument for the promotion of knowledge. Their use is increasing in the scientific community, as they are practical tools to disseminate research results and to share knowledge. This paper examines the presence of 77 Spanish universities in the two main scientific social networks (ResearchGate and Academia.edu). The results show that, despite the continuous developme…
Facebook como herramienta educativa en el contexto universitario
This research studies the use of Facebook by students in first course of Advertising Communication and Public Relations (University of Alicante) to learn the subject Communication and Media Writings. The methodology used is the survey of 76 students during the month of January 2013. The results show an improvement of the teaching-learning process. The social media used to share materials, practices and answer questions encouraging collaborative l…
Las redes sociales en las marcas turísticas de la Comunidad Valenciana
El turismo es uno de los sectores más relevantes de la economía de la Comunidad Valenciana; sin embargo, desde 2009, se produce un importante descenso en la llegada de turistas que motivan la puesta en marcha de diversos planes estratégicos y de competitividad, con propuestas de comunicación en las que resulta fundamental la adaptación a las nuevas tecnologías. En este trabajo se analiza cómo están comunicando, y en qué redes sociales, las princi…
Presencia de las universidades españolas en las redes sociales digitales científicas
Scientific social networks are a new meeting place for researchers and a major instrument for the promotion of knowledge. Their use is increasing in the scientific community, as they are practical tools to disseminate research results and to share knowledge. This paper examines the presence of 77 Spanish universities in the two main scientific social networks (ResearchGate and Academia.edu). The results show that, despite the continuous developme…
How should companies that receive R&D&I funds communicate? Legal requirements in Spain
Companies receiving funds for their research, development and technological innovation (R&D&I) activities must comply with communication obligations so that citizens are informed of the projects that are financed using public funds. The information requirements are defined both in the European and Spanish legal framework. The objective of this paper is to compile this legislation and analyse the communication and data sharing obligations that are…
Communication policies for innovation financed with public funds in Spain
Companies that receive public funds for research and development and technological innovation (R&D&I) projects must comply with certain communication obligations in accordance with relevant Spanish and European laws. The aim of this work is to assess these requirements (including their advantages and limitations) based on the opinion of experts in the field. Interviews were conducted with R&D&I managers in national and regional agencies; innovati…
Herramientas e indicadores SEO
Searching is one of the core activities in the digital world and therefore, it is one of the key elements in the analysis of digital media since part of their audiences and revenues comes from the so called search engine result page (SERP). In this paper we present some of the most used analyzing tools in search engine optimization (SEO) in order to consider their application in online media research studies. We apply the nine most important indi…
Las redes sociales en las marcas turísticas de la Comunidad Valenciana
El turismo es uno de los sectores más relevantes de la economía de la Comunidad Valenciana; sin embargo, desde 2009, se produce un importante descenso en la llegada de turistas que motivan la puesta en marcha de diversos planes estratégicos y de competitividad, con propuestas de comunicación en las que resulta fundamental la adaptación a las nuevas tecnologías. En este trabajo se analiza cómo están comunicando, y en qué redes sociales, las princi…
Facebook como herramienta educativa en el contexto universitario
This research studies the use of Facebook by students in first course of Advertising Communication and Public Relations (University of Alicante) to learn the subject Communication and Media Writings. The methodology used is the survey of 76 students during the month of January 2013. The results show an improvement of the teaching-learning process. The social media used to share materials, practices and answer questions encouraging collaborative l…
Presencia de las universidades españolas en las redes sociales digitales científicas
Scientific social networks are a new meeting place for researchers and a major instrument for the promotion of knowledge. Their use is increasing in the scientific community, as they are practical tools to disseminate research results and to share knowledge. This paper examines the presence of 77 Spanish universities in the two main scientific social networks (ResearchGate and Academia.edu). The results show that, despite the continuous developme…
Herramientas e indicadores SEO
Searching is one of the core activities in the digital world and therefore, it is one of the key elements in the analysis of digital media since part of their audiences and revenues comes from the so called search engine result page (SERP). In this paper we present some of the most used analyzing tools in search engine optimization (SEO) in order to consider their application in online media research studies. We apply the nine most important indi…
How should companies that receive R&D&I funds communicate? Legal requirements in Spain
Companies receiving funds for their research, development and technological innovation (R&D&I) activities must comply with communication obligations so that citizens are informed of the projects that are financed using public funds. The information requirements are defined both in the European and Spanish legal framework. The objective of this paper is to compile this legislation and analyse the communication and data sharing obligations that are…
La radio escolar como mediadora en el uso del móvil
Profesores y adolescentes de Secundaria y Bachillerato han encontrado en la radio una herramienta de motivación y comunicación para trabajar y mejorar los usos y riesgos del smartphone. Esta investigación presenta una experiencia de radio como mediadora escolar en el uso del móvil con este alumnado. Mediante la observación participante y la grabación de un podcast en la radio escolar, se corrobora la necesidad de utilizar nuevas prácticas más ped…
Communication policies for innovation financed with public funds in Spain
Companies that receive public funds for research and development and technological innovation (R&D&I) projects must comply with certain communication obligations in accordance with relevant Spanish and European laws. The aim of this work is to assess these requirements (including their advantages and limitations) based on the opinion of experts in the field. Interviews were conducted with R&D&I managers in national and regional agencies; innovati…
Luces y sombras de la Alfabetización mediática en el sistema educativo español
El uso de internet entre los adolescentes es una práctica mayoritaria en toda Europa. España se sitúa a la cabeza, pero sólo uno de cada tres jóvenes españoles de entre 16 y 24 años sabe identificar las fuentes de lo que lee en redes sociales. La desinformación va en ascenso. Los objetivos de esta investigación se centran en analizar si existe una formación en Alfabetización Mediática e Informacional (AMI) en el sistema educativo español y si es …
Competences of SEO specialists
The search engine optimization (SEO) specialist, or web positioning specialist, is one of the digital communication professionals that have emerged from the use of search engines as a means of attracting online audiences. The results of an analysis of labor demand demonstrate the importance of specific competences not intrinsically linked to this specialty, such as web analytics and digital marketing, and transversal competences, such as analytic…
Competencias profesionales en perfiles digitales
La mejora de la empleabilidad es uno de los objetivos clave de las Universidades, para lo cual es imprescindible identificar las competencias de los perfiles profesionales surgidos en la era digital, como el especialista en posicionamiento web o SEO (Search Engine Optimizer). Este artículo realiza una propuesta de perfil competencial y compara el grado de importancia otorgado por empresas y profesionales de un conjunto de competencias previamente…
Digital communication and NextGenerationEU european funds
The communication-public aid binomial is becoming more decisive because the funds provided by the EU are linked to the obligation on the part of the managing administrations to carry out effective social communication. For the first time, Europe has agreed to issue public debt to deal with the consequences created by Covid-19. To this end, it has created the NextGenerationEU instrument, endowed with €809 billion, with the aim of achieving a more …
Political science (7 works) · Computer Science (6 works) · Art (5 works) · Business (5 works) · Humanities (5 works) · Media and Digital Communication (5 works) · Sociology (4 works) · World Wide Web (4 works) · Advertising and Communication Studies (3 works) · Communication and COVID-19 Impact (3 works)