Ayudas directas y publicidad institucional a medios de comunicación en el escenario autonómico

Indicadores y pautas de mejora

Bibliographic Data

ID12624675
AuthorsBelén Galletero Campos (0000-0002-9549-9507, University of Castilla-La Mancha, corresponding author), Ana María López Cepeda (0000-0001-8328-9142, University of Castilla-La Mancha, corresponding author)
Year2018
Volume27
Issue3
Pages682-682
Publication date2018-06-18
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEl Profesional de la Informacion (JOURNAL)
Journal identifiersISSN: 1386-6710 • E-ISSN: 1699-2407
PublisherEdiciones Profesionales de la Informacion SL (PUBLISHER)
DOI10.3145/epi.2018.may.21
OpenAlexW2809364251
LanguageES
Citations received4
References cited8

The economic contribution of public funds to the mass media takes place in two directions: direct subsidies and institutional advertising campaigns. The purpose of this article is to review the indicators that the Spanish autonomous governments take into account when granting public aid and buying advertising space in the media. When this support is often claimed by the profession, it is worth asking if values such as quality of information and social responsibility are considered. To verify this, we analyze the laws about aid for media promoted by the autonomous governments in the last ten years (2007-2017), as well as the current regional legislation on institutional advertising. Based on this review and on the scientific bibliography, we propose guidelines to improve the meaning of these financing channels

Advertising · Business · Economics · Legislation · Mass media · Meaning (existential · Political science · Public relations · Quality (philosophy · Subsidy · Welfare economics · Advertising and Communication Studies · Computer Science · Journalism and Media Studies · Law · Media and Digital Communication · Psychology

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