Gestión de la comunicación en las universidades públicas españolas
Bibliographic Data
| ID | 12624758 |
|---|---|
| Authors | Esther Simancas González (0000-0003-0747-8210, corresponding author), Marcial García López (0000-0002-1668-3526), Marcial García-López |
| Year | 2017 |
| Volume | 26 |
| Issue | 4 |
| Pages | 735-735 |
| Publication date | 2017-08-02 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | El Profesional de la Informacion (JOURNAL) |
| Journal identifiers | ISSN: 1386-6710 • E-ISSN: 1699-2407 |
| Publisher | Ediciones Profesionales de la Informacion SL (PUBLISHER) |
| DOI | 10.3145/epi.2017.jul.17 |
| OpenAlex | W2744374449 |
| Language | ES |
| Citations received | 18 |
| References cited | 2 |
This paper analyzes communication management in Spanish public universities by interviewing communication directors of these institutions. Results show that, in addition to the shortcomings identified in the management of communications in public universities, which undermines the achievement of the exact marketing objective, the diffusional model is dominant, playing a negative influencing role. The diffusional model obscures other alternative models that would show more democratic institutions
Democracy · Economics · Interview · Library science · Political science · Sociology · Welfare economics · Advertising and Communication Studies · Communication and COVID-19 Impact · Computer Science · Journalism and Media Studies · Law
Plataformas digitales y símbolos universitarios
El uso corporativo de Instagram en las universidades privadas españolas. Estudio comparativo de 35 universidades
Análisis de las estrategias de mercadeo educativo y su importancia en la gestión universitaria
Impacto de la pandemia de la Covid-19 en los canales de YouTube de las universidades públicas españolas
Longitudinal analysis of Instagram use in Spanish universities
Does universities' posting strategy influence their social media engagement? An analysis of the top‐ranked higher education institutions in different countries
Las direcciones de comunicación en Andalucía
El tratamiento de la universidad en la prensa española de referencia entre 2010 y 2013
Evolución de las Estrategias de Comunicación de las Universidades del Sur Peninsular en Twitter
Impacto de la Covid-19 en la comunicación de los hospitales en España. Adaptaciones y evaluación de sus profesionales
Gabinetes de comunicación en Andalucía
Comunicación interactiva en sitios web universitarios de Ecuador
Universidades españolas en la prensa extranjera. Análisis de su cobertura periodística
Analysis of universities’ integrated communication strategies on Twitter-X
Objectives and difficulties in the evaluation of internal communication in Spanish companies
La comunicación de las universidades públicas españolas
Projection of diversity in Higher Education. A study of an institutional communication media in a Spanish university
Evaluating the content strategy developed by universities on social media
| Unique citing works | 18 |
|---|---|
| Citations per year | 2.25 |
| Citation span | 2018 - 2025 (8) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 18 |