Assessing Cultural Representations of Physician and Patient Imagery in Medical Tourism Websites

Bibliographic Data

ID12634383
AuthorsAlicia Mason (0000-0003-0844-7707, Pittsburg State University, corresponding author), Kevin B Wright (0000-0001-6278-0880, University of Oklahoma), Jessica Bogard (0000-0001-5503-5284, University of Oklahoma)
Year2011
Volume11
Issue1
Pages1-10
Publication date2011-03-25
Open AccessYes
TypeARTICLE
VenueJournal of Intercultural Communication (JOURNAL)
Journal identifiersISSN: 1404-1634 • E-ISSN: 1404-1634
PublisherInternational Collaboration for Research and Publications (PUBLISHER)
DOI10.36923/jicc.v11i1.523
OpenAlexW4386180049
LanguageEN
References cited8

Given recent international trends in globalized healthcare systems, an analysis of the cultural representations of patient and physician imagery was conducted on 66 medical tourism websites. Expectancy violations theory serves as the intercultural theoretical framework for exploring the medical tourism process overall, and quality of care expectations specifically. Results revealed the type of website and international region of care varied both representations of care toward patients and the depictions of physicians as well as their associated environmental surroundings. The data reveals a cause for concern resulting from the distortion and diminishment regarding the ethnicity of physicians who offer services in overseas medical facilities. Future directions are offered to explore the consequences of these images among organizations advancing medical tourism services

Ethnic group · Expectancy theory · Health care · Medical tourism · Political science · Process (computing · Public relations · Quality (philosophy · Sociology · Tourism · Computer Science · Global Healthcare and Medical Tourism · International Student and Expatriate Challenges · Organizational Strategy and Culture · Psychology · Social Psychology

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