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Loodus tuleb tagasi

Delfiinid ja saurused. Libauudistest, photoshop-muistenditest ja meemidest koroonakarantiini ajal

Bibliographic Data

ID12637697
AuthorsEda Kalmre (0009-0000-5038-002X, Estonian Literary Museum, corresponding author)
Year2021
Volume79
Pages167-184
Publication date2021-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMäetagused (JOURNAL)
Journal identifiersISSN: 1406-992X • E-ISSN: 1406-9938
PublisherEstonian Literary Museum Scholarly Press (PUBLISHER • EE)
DOI10.7592/mt2021.79.kalmre
OpenAlexW3155361806
LanguageEN
References cited5

The article follows the narrative trend initiated by the social media posts and fake news during the first months of the corona quarantine, which claims that the decrease of contamination due to the quarantine has a positive effect on the environment and nature recovery. The author describes the context of the topic and follows the changes in the rhetoric through different genres, discussing the ways in which a picture can tell a truthful story. What is the relation between the context, truth, and rhetoric? This material spread globally, yet it was also readily “translated” into the Estonian context, and – what is very characteristic of the entire pandemic material – when approaching this material, truthful and fabricated texts, photos, and videos were combined. From the folkloristic point of view, these rumours in the form of fake news, first presented in the function of a tall tale and further following the sliding truth scale of legends, constitute a part of coping strategies, so-called crisis humour, yet, on the other hand, also a belief story presenting positive imagery, which surrounds the mainly apocalyptically perceived pandemic period and interprets the human existence on a wider scale. Even if these fake news and memes have no truth value, they communicate an idea – nature recovers – and definitely offer hope and a feeling of well-being

Aesthetics · Art · Context (archaeology · Feeling · Linguistics · Literature · Media studies · Narrative · Rhetoric · Sociology · Value (mathematics · Computer Science · Geographies of human-animal interactions · History · Philosophy · Psychology · Social Psychology

  • The Cultural Logic of Photo-Based Meme Genres

    Open Access•Limor Shifman•Journal of Visual Culture•2014

  • An anatomy of a YouTube meme

    Open Access•Limor Shifman•New Media & Society•2011

  • "Fake News" in the Contemporary Legend Dynamic

    Bill Ellis•Journal of American Folklore•2018

  • A Doubt-Centered Approach to Contemporary Legend and Fake News

    Tom Mould•Journal of American Folklore•2018

  • Never Remember

    Diane E Goldstein•Journal of American Folklore•2018

Citation velocityhistorical
Highly citedNo

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