Integrative review of the evaluation of health communication campaigns for HIV prevention in Latin American mass media
Bibliographic Data
| ID | 12640176 |
|---|---|
| Authors | Jair Vega Casanova (0000-0003-0394-5483, Universidad del Norte), Alicia Camelo Guarín (0000-0002-0417-4441, Universidad del Norte), Ana María Del Río-González (0000-0002-0283-6288, The George Washington University, United States of America), Jorge Palacio Sañudo (0000-0001-6971-7067, Universidad del Norte, corresponding author) |
| Year | 2020 |
| Volume | 24 |
| Publication date | 2020-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Interface - Comunicação Saúde Educação (JOURNAL) |
| Journal identifiers | ISSN: 1414-3283 • E-ISSN: 1807-5762 |
| Publisher | FapUNIFESP (SciELO) (PUBLISHER) |
| DOI | 10.1590/interface.200154 |
| OpenAlex | W3109886312 |
| SCIELO_PID | S1414-32832020000100309 |
| Language | EN |
| Citations received | 3 |
| References cited | 21 |
An integrative review of the literature of the last thirty years on evaluations of HIV prevention strategies implemented in the mass media in Latin America was conducted. A total of 246 documents were identified, of which 12 met the selection criteria and 15 campaign evaluations were identified. The results indicate that the most commonly used message was to promote the use of condoms. Most evaluations focused on remembering the message of campaigns and media exposure. Only three yield results on knowledge assessments and two on attitudes to condom use; nine reported behavioral changes. In conclusion, there are few articles with evaluation results. The assessment of behaviors is increasingly taken into account. Pre-experimental evaluation designs are used
Advertising · Business · Condom · Family medicine · Human immunodeficiency virus (HIV · Latin Americans · Mass media · Medical education · Political science · Selection (genetic algorithm · Adolescent Sexual and Reproductive Health · Applied Psychology · Computer Science · Medicine · Psychology · Smoking Behavior and Cessation · Vaccine Coverage and Hesitancy · Artificial Intelligence
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Ideologia e relações de gênero
| Unique citing works | 3 |
|---|---|
| Citations per year | 0.6 |
| Citation span | 2021 - 2023 (3) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |