Efectos de la modalidad de presentación de un mensaje de educación-entretenimiento de prevención del VIH
Bibliographic Data
| ID | 21435725 |
|---|---|
| Authors | Alicia Camelo Guarín (0000-0002-0417-4441, Escuela Militar General José María Córdova), Juan-José Igartua (0000-0002-9865-2714, Universidad de Salamanca), Jair Vega Casanova (0000-0003-0394-5483, Universidad del Norte), Jorge Palacio Sañudo (0000-0001-6971-7067, Universidad del Norte) |
| Year | 2023 |
| Volume | 55 |
| Pages | 73-82 |
| Publication date | 2023-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Revista Latinoamericana de Psicología (JOURNAL) |
| Journal identifiers | ISSN: 0120-0534 |
| Publisher | Fundacion Universitaria Konrad Lorenz (PUBLISHER • CO) |
| DOI | 10.14349/rlp.2023.v55.9 |
| OpenAlex | W4327796367 |
| Language | ES |
| References cited | 41 |
Introduction: This article presents the results of an experimental study that sought to contrast the effect of the entertainment education message (written versus audiovisual) on the cognitive processes of reception, as a function of the need for cognition. Method: 109 MSM participated, randomly distributed, in two experimental conditions (written versus audiovisual message). Results: We found that the need for cognition moderated the effect of message modality on cognitive elaboration and in contra-argumentation, but not on reactance. Data shows that written message increased cognitive elaboration in participants with low need for cognition and generated less contra-argumentation in participants with a higher need for cognition. Conclusions: The effectiveness of an entertainment-education message is determined by both the characteristics of the message (the modality of presentation) and the individual differences of people (the need for cognition). In particular, the need for cognition is a relevant variable for understanding the cognitive processes of reception (cognitive elaboration and contra-argumentation) that play a fundamental role in the study of narrative persuasion
Art · Humanities · Cultural and political discourse analysis · Journalism and Media Studies · Media Influence and Health
Communication and Persuasion
The Efficient Assessment of Need for Cognition
Ease of Retrieval Effects in Persuasion
Transportation and Need for Affect in Narrative Persuasion
Transportation Across Media
Characteristics of narrative interventions and health effects
Impact of Narratives on Persuasion in Health Communication
Using Narrative Communication as a Tool for Health Behavior Change
Reinforcement or Reactance? Examining the Effect of an Explicit Persuasive Appeal Following an Entertainment-Education Narrative
Narrative Absorption
Resistance and Persuasion
Mediation, Moderation, and Conditional Process Analysis
The Need for Affect
Experimental Manipulation of Psychological Involvement with Media
Integrative review of the evaluation of health communication campaigns for HIV prevention in Latin American mass media
Toward a Theory of Entertainment Persuasion
The impact of perceived message complexity and need for cognition on information processing and attitudes
Communication discrepancy and intent to persuade as determinants of counterargument production
Audience response as a heuristic cue in persuasion
Entertainment-Education Behind the Scenes
O Teatro como estratégia de engajamento de jovens no enfrentamento da Aids
The Influence of Paratext on Narrative Persuasion
Explaining the Effects of Narrative in an Entertainment Television Program
| Citation velocity | historical |
|---|---|
| Highly cited | No |