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Affective coding

Strategies of online steganography in fathers’ mental health disclosure

Bibliographic Data

ID12656121
AuthorsRanjana Das (0000-0003-0100-1817, University of Surrey, corresponding author), Phil Hodkinson (0000-0002-0900-8469, University of Surrey)
Year2019
Volume22
Issue5
Pages752-769
Publication date2019-08-21
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1461444819869611
OpenAlexW2969858603
LanguageEN
Citations received7
References cited50

This article introduces the idea of ‘affective coding’ as a form of affectively loaded, digital social steganography – a form of hiding messages – as it presents findings from interviews with new fathers struggling to cope with and disclose mental illnesses, against the context of cultures of silencing. While previous expositions of online social steganography have considered its role in privacy management or its employment in concealing identities, we conceptualise affective coding as an agentic and discursive-material digital practice of attempted revelation, occupying a liminal space between silence and more explicit attempts to reach out, disclose and seek support. Our findings show men undertaking a range of seemingly minor online acts, each demonstrating subtle strategies of managing self-disclosure and social media architecture, and each encoded with a substantial amount of affective investment. We discuss motivations, strategies and outcomes of affective coding, before discussing its significance for self-disclosure in platform societies

Aesthetics · Coding (social sciences · Context (archaeology · Internet privacy · Liminality · Silence · Social media · Sociology · World Wide Web · Computer Science · Gender, Feminism, and Media · Privacy, Security, and Data Protection · Psychology · Sexuality, Behavior, and Technology · Social Psychology

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Unique citing works7
Citations per year1
Citation span2019 - 2025 (7)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 6

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