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Good citizenship as a frame contest

Kony2012, memes, and critiques of the networked citizen

Bibliographic Data

ID12656646
AuthorsNeta Kligler-Vilenchik (0000-0003-3470-3305, University of Southern California, corresponding author), Kjerstin Thorson (0000-0002-5762-4688, University of Southern California)
Year2015
Volume18
Issue9
Pages1993-2011
Publication date2015-03-11
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1461444815575311
OpenAlexW2142254528
LanguageEN
Citations received44
References cited41

The rise of networked media has brought new opportunities and challenges for individuals’ engagement with politics. Some scholars propose that norms around “good citizenship” are evolving as well. Yet, little attention has been paid to how those debates play out in everyday cultural understandings. Drawing on the case of Kony2012, a highly visible social change campaign, we illustrate how perceptions of good citizenship can be understood as a contest between frames, one conducted not only by elites but also by individuals as they create and spread user-generated content. Using the theoretical lens of the frame contest, we contrast the hopeful image of the “networked citizen,” presented in the Kony2012 campaign, with counter-frames of “slacktivism,” presented in memes circulated in response to the campaign and its supporters. We posit the frame contest as a mechanism through which to understand how conceptions of good citizenship may change over time

Citizenship · Content analysis · CONTEST · Epistemology · Frame (networking · Frame analysis · Good citizenship · Media studies · Perception · Political science · Politics · Public relations · Social media · Social science · Sociology · Computer Science · Gender, Feminism, and Media · Law · Media Studies and Communication · Social Media and Politics

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Unique citing works44
Citations per year4,4
Citation span2016 - 2026 (11)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 43

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