Justin Trudeau—I Don’t Know Her”

An Analysis of Leadership Memes of Justin Trudeau

Bibliographic Data

ID14784266
AuthorsMireille Lalancette (0000-0002-4180-5329, Université du Québec à Trois-Rivières, corresponding author), Tamara A Small (0000-0001-6554-0962, University of Guelph)
Year2020
Volume45
Issue2
Pages305-325
Publication date2020-07-06
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCanadian Journal of Communication (JOURNAL)
Journal identifiersISSN: 0705-3657 • E-ISSN: 1499-6642
PublisherUniversity of Toronto Press Inc. (UTPress) (PUBLISHER)
DOI10.22230/cjc.2020v45n2a3445
OpenAlexW3039520478
LanguageEN
Citations received7
References cited35

Background An internet meme is a concept or idea that spreads online. This article focuses on memes chronicling Justin Trudeau’s leadership during his first year as prime minister. Analysis By conceptualizing leadership memes and developing a methodology to analyze these memes, this empirical study reflects the approaches meme creators use, both visually and rhetorically, to convey political messages about leadership. Conclusion and implications The main purpose of Justin Trudeau memes is denunciation. Leadership memes present an alternative discourse of politics, outside of controlled channels of the politician and the traditional media. There is little work on leadership memes. This article contributes to the literature by not only focusing on Canadian politics but also by providing a method for studying leadership memes

Denunciation · Media studies · Political science · Politics · Public relations · Sociology · The Internet · World Wide Web · Computer Science · Humor Studies and Applications · Language, Metaphor, and Cognition · Law · Rhetoric and Communication Studies

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