Tourism and the commodification of Cubanidad

Bibliographic Data

ID12697472
AuthorsL Kaifa Roland (0000-0002-8510-134X, University of Colorado at Boulder, Boulder, Colorado, CO, USA, corresponding author)
Year2010
Volume10
Issue1
Pages3-18
Publication date2010-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTourist Studies (JOURNAL)
Journal identifiersISSN: 1468-7976 • E-ISSN: 1741-3206
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1468797610389663
OpenAlexW2122309231
LanguageEN
Citations received8
References cited36

The article seeks to analyze the contradictions involved with the commoditization in Cuba’s revitalized tourism industry during the post-Soviet Special Period vis-a-vis the revolution’s Marxist— Leninist ideology. The paper provides an agent-based interpretation of cultural commodification by using ethnographic data to argue that the Cuban hosts to tourism empower themselves amidst the industry’s commodifying nature by manipulating and performing images of ‘Cuba’ to fit the international imagination based in prior epochs. The current article contributes to discussions about authenticity and the commodification of culture in tourism by considering the gendered, sexualized, racial, and nationalist dynamics promoted by (re)constructions of Cuban identity for tourist consumption

Aesthetics · Art · Commodification · Commoditization · Consumption (sociology · Economics · Economy · Ethnography · Identity (music · Ideology · Interpretation (philosophy · Materiality (auditing · Media studies · Nationalism · Political economy · Political science · Politics · Social science · Sociology · Tourism · Anthropology · Cuban History and Society · Diverse Aspects of Tourism Research · Gender Studies · Law · Sport and Mega-Event Impacts

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