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Animated GIFs as vernacular graphic design

Producing Tumblr blogs

Bibliographic Data

ID12700414
AuthorsÖdül Akyapi Gürsimsek (University of Southern Denmark, Odense, Denmark)
Year2016
Volume15
Issue3
Pages329-349
Publication date2016-06-30
Open AccessYes
TypeARTICLE
VenueVisual Communication (JOURNAL)
Journal identifiersISSN: 1470-3572 • E-ISSN: 1741-3214
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1470357216645481
OpenAlexW2464570459
LanguageEN
Citations received12
References cited13

Online television audiences create a variety of digital content on the internet. Fans of television production design produce and share such content to express themselves and engage with the objects of their interest. These digital expressions, which exist in the form of graphics, text, videos and often a mix of some of these modes, seem to enable participatory conversations by the audience communities that continue over a period of time. One example of such multimodal digital content is the graphic format called the animated GIF (graphics interchange format). This article focuses on content creation by online audiences who use the blogging service Tumblr and analyses the animated GIF – a web image format that is able to display a succession of frames – from a multimodal and social semiotic viewpoint. The author analyzes animated GIFs as digital content, and frames digital content creation as design, both in the sense that multimodal meaning making is an act of design and in the sense that web-based graphics are designed graphics that are created through a design process. She specifically focuses on the transmedia television production entitled Lost and analyzes the design of animated GIFs related to Lost in participatory online platforms. Therefore, this article aims to understand the role of GIFs in online communication as a transmedia literacy practice through a case study of the creation of GIFs within the Lost fan community on Tumblr

Computer graphics (images · Graphic design · Graphics · Interactivity · Linguistics · Multimedia · Semiotics · World Wide Web · Computer Science · Digital Storytelling and Education · Literacy, Media, and Education · Subtitles and Audiovisual Media

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    Y Fujiwara, Richard Carlos L Velasco et al.•International Journal of Science…•2022

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    Gunther Kress, Gunther R Kress•Multimodality•2009

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    Robert Glenn Howard, Robert Howard•Critical Studies in Mass…•2008

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Citations per year1.5
Citation span2018 - 2023 (6)
Highly citedNo

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