Travels in hypermodality
Bibliographic Data
| ID | 12700321 |
|---|---|
| Authors | J L Lemke (0000-0002-2582-8520, City University of New York, corresponding author) |
| Year | 2002 |
| Volume | 1 |
| Issue | 3 |
| Pages | 299-325 |
| Publication date | 2002-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Visual Communication (JOURNAL) |
| Journal identifiers | ISSN: 1470-3572 • E-ISSN: 1741-3214 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/147035720200100303 |
| OpenAlex | W2070535855 |
| Language | EN |
| Citations received | 129 |
| References cited | 8 |
The power of visual communication is multiplied when it is co-deployed with language in multimodal texts. In hypertexts, such as websites, the interaction of these two semiotic resources affords new forms of informational and design complexity and presents us with some new political choices. This article offers a semiotic scheme for the analysis of composite verbal-visual meanings and some discussions of the semiotic politics of visual communication in hypermedia design
Hypermedia · Linguistics · Multimedia · Multimodality · Political science · Politics · Power (physics · Representation (politics · Scheme (mathematics · Semiotics · Visual Communication · Visual language · World Wide Web · Computer Science · Digital Communication and Language · Discourse Analysis in Language Studies · Linguistics and Discourse Analysis
Media and walking
Estudar estrutura da língua
Design da página interativa na perspectiva da Semiótica Social
A fúria do führer
Modelo de competência para ambiente hipermídia
Series Foreword
Queen-Personality-Talk
Bleeping Deluxe
Transcription Symbols
Booms
Queerqueens
Linguistic Chaos
Excess in Print
Heave-ho
Cyclical Movements through Popular Culture
Engaging with Carol Bacchi
Multimodal Text Analysis
Multimodality and Hypermedia
Multimodality and Systemic Functional Analysis
Lemke, Jay
Multimodality and Systemic Functional Analysis
Discourse in Action
Multimodality and Literacy in School Classrooms
Narrativas digitais
Transmodalities and Transnational Encounters
Inscriptions in Science Teaching
Content Analysis of Tourism Section of Davao Oriental Official Websites
Discurso, imagem e texto verbal
Social Meanings in School Linguistic Landscape
A hipermodalidade no ensino e aprendizagem de vocabulário em língua inglesa mediada por tecnologias digitais
Para uma pedagogia da leitura realizada on-line
Leitura e letramento digital
Constructing and Promoting National Identity Through Tourism
O movimento corporal na aprendizagem de vocabulário em L2/LE em ambientes imersivos
Enhancing multimodal output in CLIL education
The Challenge of Postdigital Literacy
Odbiorca medialny w erze Web 2.0
Déstabiliser la multimodalité
The same but different
Toward an integrative framework for understanding multimodal L2 writing in the content areas
Towards a digital learning ecology to address the grand challenge in adult literacy
Beliefs about multimodality with English learners and their peers in the content areas
Intertextuality in science textbooks
Associations between Australian students’ literacy achievement in early secondary school and senior secondary participation in science
How to improve consumers’ understanding of online legal information
Graphical abstracts’ pedagogical implications
The (In)Visibility of Diversity in Alternative Organizations
La multimodalité du discours
The World of Daily Life
Organização Sociorretórica Bidimensional Do Gênero Digital Homepage Em Disciplinas De Curso Online
Multilingualism in written discourse
Bilingual English language teachers’ multimodal pedagogies
Dynamic, Playful and Productive Literacies
Mapping Visual Studies in Communication
Multimodal symbiosis and symbolic recombination
Multimodal genres and transmedia traversals
Framing affordance transformation in multi-semiotic rhetorical design
Queerqueen
Useless and subversive
Poems
Thou retir'est to endless Rest'. Abraham Cowley's 'Wise' and 'Epicuræan' Grassehopper
Defining Pag-Ipat
Towards an interdisciplinary ICT applied ethics
Persuasive narratives
What’s in a click? A social semiotic framework for the multimodal analysis of website interactivity
Visual-verbal communication on online newspaper home pages
Modelling engagement in a web-based advertising campaign
Systemic functional-multimodal discourse analysis (SF-MDA)
Pesquisa na web e produção textual
Can subaltern professors speak
Ideology of simulation
(Re)imagining visual research beyond photovoice
Social semiotics and platform studies
One page, two stories
Consumption as extended carnival on Tmall in contemporary China
We are a mutual fund
Visual minimalism in hard news
Time to get wired
Harvard Business Review's reframing of digital communication
Introduction
Doing expertise multilingually and multimodally in online English teaching videos
Putas? Quizás, ¿tontitas? Jamás
Multimodalidade na era da transmídia
Conteúdos hipermodais para fins de aprendizagem
I’ll be the sun
Visual framing of European Years in Romanian public communication campaign blogs
The construction of a Civic Neighbourhood as/through cultural production
Reconstructing media frames in multimodal discourse
Visual branding of higher education institutions in web-mediated communication
Hypermedia ethnography in educational settings
Visual forms of address in social media discourse
Toward a global knowledge enterprise’
I am a very happy, lucky lady, and I am full of Vitality!’ Analysis of promotional strategies on the websites of probiotic yoghurt producers
Visualizing the Unseen
Higher Education Practitioners and Their Professional Ethics
Let’s Play News
Dynamic intersemiosis as a humour-enacting trigger in a tourist video
Modality in the digital age
Heavy Hero or Digital Dummy? Multimodal Player–Avatar Relations in Final Fantasy 7
Logico-semantic relations between spoken text and slides’ visual elements in student presentations conducted online in the English as a Foreign Language context
| Unique citing works | 129 |
|---|---|
| Citations per year | 5,86 |
| Citation span | 2004 - 2026 (23) |
| Citation velocity | current |
| Highly cited | Yes |
| Citation types | Neutral: 124 |