Domani a quest’ora potresti essere qui’
Multimodal practices for representing temporality in destination advertising
Bibliographic Data
| ID | 12700615 |
|---|---|
| Authors | Michael Messner (0000-0003-0028-2370, Universität Innsbruck, corresponding author) |
| Year | 2023 |
| Volume | 24 |
| Issue | 2 |
| Pages | 366-391 |
| Publication date | 2023-08-18 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Visual Communication (JOURNAL) |
| Journal identifiers | ISSN: 1470-3572 • E-ISSN: 1741-3214 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/14703572231187001 |
| OpenAlex | W4385980153 |
| Language | EN |
| Citations received | 1 |
| References cited | 33 |
Materiality, mediality, locality and temporality are constitutive characteristics of texts. Various texts in mediatized everyday reality show temporal aspects that influence their perception and their functions in different ways. The present article considers diverse expressions of temporality in destination ads, a genre that is hitherto underexplored. A special focus is put on multimodal practices that express temporal aspects, for instance the timeline of pre-, on- and post-trip time, vacation time as desired time, the situationality of ads, etc. The author uses multimodal discourse analysis to examine the interplay of semiotic resources in destination ads and to describe their compositional, ideational and interactional metafunctions. The analysis shows that text–image relations are crucial for the depiction of temporality and time-boundedness, and also for the formation of a specific tourist gaze that is centred on the desire to fully enjoy vacation time
Aesthetics · Art · Depiction · Epistemology · Linguistics · Materiality (auditing · Multimodality · Semiotics · Sociology · Temporality · Timeline · Tourism · Visual arts · Digital Communication and Language · History · Language, Metaphor, and Cognition · Literature, Culture, and Aesthetics · Philosophy
The Language of Tourism
Introducing Social Semiotics
Multimodality
Reading Images
Text and Image
Introducing Multimodality
Metaphor in Pictures and Multimodal Representations
New Directions in the Analysis of Multimodal Discourse
Ortsgebundenheit als distinktives Merkmal in der Textanalyse
Linguistic Landscapes im deutschsprachigen Kontext
Internetbasierte Kommunikation als Textformen-basierte Interaktion
Sprachliche Landschaften Die Strukturierung des öffentlichen Raums durch die geschriebene Sprache
Handbuch Sprache und Wissen
Einführung in die Textlinguistik
Multimodalität – Semiotische und textlinguistische Grundlagen
Multimodal Coherence Revisited
The Tourist Gaze 3.0
Expanding the linguistic landscape
A system for image-text relations in new (and old) media
The Handbook of Visual Analysis
The Routledge Handbook of Multimodal Analysis
Gazing or Performing
| Citations per year | 1 |
|---|---|
| Citation span | 2025 - 2025 (1) |
| Highly cited | No |