Introducing and applying a new Australian alcohol advertising code
Bibliographic Data
| ID | 12705453 |
|---|---|
| Authors | Simone Pettigrew (0000-0003-3921-1174, University of Western Australia Western Australia Australia, corresponding author), R M Johnson (0000-0002-6040-8302, Cancer Council Western Australia), Rebecca Johnson (0000-0002-2847-8298, Cancer Council Western Australia Perth Western Australia Australia), Mike Daube (0000-0002-3479-2785, Curtin University McCusker Centre for Action on Alcohol and Youth Perth Western Australia Australia) |
| Year | 2012 |
| Volume | 13 |
| Issue | 1 |
| Pages | 72-83 |
| Publication date | 2012-09-20 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Public Affairs (JOURNAL) |
| Journal identifiers | ISSN: 1472-3891 • E-ISSN: 1479-1854 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/pa.1444 |
| OpenAlex | W1951891427 |
| Language | EN |
| Citations received | 3 |
| References cited | 32 |
This article introduces the new Australian Alcohol Advertising Review Board (AARB) Code and assesses television advertising practices against its advertising content provisions. The Code is administered by independent experts to provide an alternative to the industry‐led Alcohol Beverages Advertising Code Scheme that has attracted substantial criticism. The new Code aims to balance the alcohol industry's right to promote a legal product against critical protections for young people and public health. To assess whether the new Code will require substantial changes to alcohol advertising practices, a content analysis was conducted of alcohol advertisements aired prior to its introduction on all four free‐to‐air commercial television channels over two months. A majority of the analysed advertisements (48 of 64) contained at least one element that could be construed as a breach of the AARB Code. The largest numbers of potential breaches were for the provisions relating to the association of alcohol with success and using appeals that are likely to be attractive to young people. The results demonstrate that the Australian alcohol industry will need to reassess current advertising practices to achieve compliance with the new Code. Copyright © 2012 John Wiley & Sons, Ltd
Advertising · Alcohol advertising · Alcohol industry · Business · Code (set theory · Criticism · Environmental health · Poison control · Political science · Public relations · Alcohol Consumption and Health Effects · Behavioral Health and Interventions · Computer Science · Human Factors and Ergonomics · Law · Medicine · Psychology · Substance Abuse Treatment and Outcomes
Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use
Does alcohol advertising promote adolescent drinking? Results from a longitudinal assessment
Global burden of disease and injury and economic cost attributable to alcohol use and alcohol-use disorders
The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people
Effectiveness and cost-effectiveness of policies and programmes to reduce the harm caused by alcohol
The gendered trouble with alcohol
Self‐regulation of alcohol advertising
Changes in the self‐regulation guidelines of the US Beer Code reduce the number of content violations reported in TV advertisements
Tobacco and alcohol use behaviors portrayed in music videos
Association Between Adolescent Viewership and Alcohol Advertising on Cable Television
Hardcore Drinking
| Citations per year | 0.23 |
|---|---|
| Citation span | 2013 - 2020 (8) |
| Highly cited | No |