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Does Social Media Promote or Hinder Health Learning? The Roles of Media Attention, Information Discussion, Information Elaboration, and Information Seeking Experience

Bibliographic Data

ID12748924
AuthorsShaohai Jiang (0000-0002-8265-9778, National University of Singapore, corresponding author)
Year2022
Volume27
Issue4
Pages627-652
Publication date2022-07-14
Open AccessNo
TypeARTICLE
VenueMass Communication & Society (JOURNAL)
Journal identifiersISSN: 1520-5436 • E-ISSN: 1532-7825
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/15205436.2022.2090961
OpenAlexW4285391185
LanguageEN
Citations received18
References cited65

Social media has become an important avenue for learning. However, the mechanisms underlying social media use and its influence on knowledge are not clear. Based on the cognitive mediation model, this study explored the pathways through which social media use was linked to health knowledge, taking into account different information acquisition patterns (e.g., media attention vs. information discussion), information processing (e.g., elaboration), and information seeking experience. With a cross-sectional survey conducted in China (N = 1,350), this study found that paying attention to health information on social media had a direct and positive relationship with health knowledge. However, discussing such information was negatively associated with knowledge. Media attention also had a positive relationship with information discussion. Both media attention and information discussion were positively related to information elaboration, which in turn, had a positive association with health knowledge. Also, the poor quality of health information seeking experience weakened the relationship between social media use and elaborative processing. This study provides important implications for health communication research and practice in the digital era

Cognitive psychology · Elaboration · Health care · Health communication · Health information · Information processing · Information quality · Information seeking · Information system · Mediation · Political science · Social media · Sociology · Computer Science · Health Literacy and Information Accessibility · Knowledge Management and Sharing · Misinformation and Its Impacts · Psychology · Social Psychology

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Citations per year4.5
Citation span2022 - 2026 (5)
Highly citedNo

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