Looks Like Meat, Smells Like Meat, Tastes Like Meat

Battle Creek, Protose and the Making of Modern American Vegetarianism

Bibliographic Data

ID12799211
AuthorsAdam D Shprintzen (corresponding author)
Year2012
Volume15
Issue1
Pages113-128
Publication date2012-01-30
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueFood Culture & Society (JOURNAL)
Journal identifiersISSN: 1552-8014 • E-ISSN: 1751-7443
PublisherRoutledge (PUBLISHER • GB)
DOI10.2752/175174412xi3190510222066
OpenAlexW1526740449
LanguageEN
Citations received6

The Battle Creek Sanitarium stood at the center of changes within the vegetarian movement in the late nineteenth century. The new vegetarianism was equated with an expanding ethos of production and consumerism that swept through American society. While earlier generations of vegetarians viewed such developments with skepticism, the new; modern vegetarian embraced competitive society and utilized dietary choice as a means towards individual success. The San created and marketed a variety of meat substitutes, in the process recapitulating vegetarian cuisine. Vegetarians became consumers of a growing health food industry that brought the Battle Creek System into homes throughout the United States. By analyzing the production and marketing of these so-called “meat substitutes, ”it is possible to understand the larger dietary and strategic changes occurring within the vegetarian movement during the Progressive Era

Battle · Business · Consumerism · Consumption (sociology · Ethos · Meat packing industry · Political science · Skepticism · Social science · Sociology · Variety (cybernetics · American Environmental and Regional History · American History and Culture · Culinary Culture and Tourism · History · Law · Marketing

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