Messenger Nationality, Media Skepticism, and Crisis Communication Effectiveness

Huawei’s YouTube Messages as Perceived in the U.S

Bibliographic Data

ID12800364
AuthorsYicheng Zhu (0000-0001-9667-5165, Beijing Normal University), Shannon A Bowen (0000-0001-7675-5002, University of South Carolina), Xiangming Lyu (Chinese Academy of International Trade and Economic Cooperation, corresponding author)
Year2022
Volume16
Issue1
Pages111-126
Publication date2022-01-01
Open AccessNo
TypeARTICLE
VenueInternational Journal of Strategic Communication (JOURNAL)
Journal identifiersISSN: 1553-118X • E-ISSN: 1553-1198
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/1553118x.2021.2014499
OpenAlexW4210789375
LanguageEN
Citations received2
References cited40

This study examines the effect of messenger nationality on the credibility perception of YouTube sources in the theoretical context of situational crisis communication theory (SCCT). An online survey experiment with a quota U.S. voter sample (N = 354) showed that Russian nationality decreases source credibility perception in comparison to U.K. and control conditions, while the latter two showed no differences. Although skepticism in domestic media dampens such an effect, path analyses also showed that such impact can be extended to the effectiveness of an MNC’s (i.e., Huawei) global crisis communication efforts in the U.S. Theoretical and practical implications are discussed

Advertising · Business · Context (archaeology · Credibility · Crisis communication · Immigration · Nationality · Perception · Persuasion · Persuasive communication · Political science · Public relations · Situational ethics · Skepticism · Source credibility · Media Studies and Communication · Misinformation and Its Impacts · Psychology · Public Relations and Crisis Communication · Social Psychology

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