Horizons in Strategic Communication

Theorising a Paradigm Shift

Bibliographic Data

ID12800475
AuthorsJames R Mahoney (University of Canberra, corresponding author)
Year2011
Volume5
Issue3
Pages143-153
Publication date2011-07-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueInternational Journal of Strategic Communication (JOURNAL)
Journal identifiersISSN: 1553-118X • E-ISSN: 1553-1198
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/1553118x.2011.537603
OpenAlexW2090579542
LanguageEN
Citations received5
References cited26

This article examines a possible future for strategic communication in the context of an emerging recovery from the global economic crisis of 2008–2009. It explores the role of strategic communication in building and protecting corporate reputations, promoting organisational values, and in employee communication during structural change. The article uses these roles to support the view of scholars that in its best-practice role assisting organisations to re-build reputations after the global economic crisis, strategic communication can consolidate its value to senior management. The article theorises that the economic recovery presents an opportunity for a paradigm shift that would explicitly re-align strategic communication with the second and third management horizons to consolidate its value to dominant coalitions

Business · Context (archaeology · Crisis communication · Epistemology · Paradigm shift · Political science · Public relations · Sociology · Strategic Communication · Strategic management · Value (mathematics · Computer Science · Corporate Identity and Reputation · Management and Organizational Studies · Public Relations and Crisis Communication · Marketing

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