Creative Strategic Communications
A Case Study of Earth Hour
Bibliographic Data
| ID | 12800747 |
|---|---|
| Authors | Marianne D Sison (0000-0002-6206-2974, RMIT University, corresponding author) |
| Year | 2013 |
| Volume | 7 |
| Issue | 4 |
| Pages | 227-240 |
| Publication date | 2013-09-23 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Strategic Communication (JOURNAL) |
| Journal identifiers | ISSN: 1553-118X • E-ISSN: 1553-1198 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/1553118x.2013.826227 |
| OpenAlex | W2033874758 |
| Language | EN |
| Citations received | 5 |
| References cited | 20 |
This article examines how Earth Hour used creative strategic communication to scale up a local community event to a global event promoting climate change. Developed and run as a World Wildlife Fund (WWF) project in Sydney, Australia, Earth Hour was launched in 2007 as a symbolic “lights off” event. Five years later, 152 countries and over 6,895 towns, cities and municipalities have participated in this “global display of climate action.” Using a case study approach, this article discusses the key elements of Earth Hour's campaign development and raises questions on the impact and sustainability of single events in changing behaviours
Action (physics · Climate change · CONTEST · Environmental resource management · Event (particle physics · Geography · Political science · Public relations · Sustainability · Wildlife · Animal and Plant Science Education · Climate Change Communication and Perception · Diverse Aspects of Tourism Research · Environmental Science · Ecology
Activists’ Strategic Communication in an Authoritarian Setting
Rhetorically Constructing an Identity at Multiple Levels
Diverging Principles for Strategic Communication in Government Agencies
Proactive Engagement of Opinion Leaders and Organization Advocates on Social Networking Sites
Awareness days and environmental attitudes
Beyond Frames
Media, Social Mobilisation and Mass Protests in Post-colonial Hong Kong
Mediating Climate Change
Communication for Development and Social Change
Environment, Media and Communication
Creating a Climate for Change
Why We Disagree about Climate Change
Participatory Communication for Social Change
Strategic Communication
Horizons in Strategic Communication
Reorienting Climate Change Communication for Effective Mitigation
Barriers perceived to engaging with climate change among the UK public and their policy implications
Defining Strategic Communication
Historical events as transformations of structures
| Unique citing works | 5 |
|---|---|
| Citations per year | 0.5 |
| Citation span | 2016 - 2022 (7) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |