Company–Nonprofit Partnerships, Negative Spillover, and Response Strategies
Bibliographic Data
| ID | 12800596 |
|---|---|
| Authors | Sun Young Lee (0000-0003-1088-3727, Texas Tech University, corresponding author), Hyejoon Rim (0000-0002-0357-4750, University of Minnesota) |
| Year | 2017 |
| Volume | 11 |
| Issue | 3 |
| Pages | 194-208 |
| Publication date | 2017-05-12 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Strategic Communication (JOURNAL) |
| Journal identifiers | ISSN: 1553-118X • E-ISSN: 1553-1198 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/1553118x.2017.1320558 |
| OpenAlex | W2613765555 |
| Language | EN |
| Citations received | 6 |
| References cited | 54 |
This study explored whether, in the context of a company–nonprofit partnership, there are negative spillover effects when a crisis strikes a partner organization and what effective response strategies to such a crisis would be for the principal organization. We conducted an online experiment (N = 445) with a 2 (duration of partnership: long-term vs. short-term) × 4 (response strategy: denial, ending partnership, continuing partnership, vs. no response) between-subject design, with two no-crisis control groups. The results confirmed the existence of negative spillover effects; when respondents were exposed to crisis information about a partner organization, their attitude toward the principal organization became less favorable. We found that, regardless of the partnership’s duration, announcing a decision about the partnership—either ending the partnership or continuing the partnership—was not effective in restoring the principal organization’s image. Denial strategies, however, significantly improved the image of the principal organization, up to its precrisis level. We discuss the practical and theoretical implications
Business · Computer security · Context (archaeology · Control (management · Crisis response · Denial · Duration (music · Economics · General partnership · Management · Microeconomics · Political science · Principal (computer security · Public relations · Spillover effect · Computer Science · Disaster Management and Resilience · Nonprofit Sector and Volunteering · Psychology · Public Relations and Crisis Communication · Finance
Judge a Nonprofit by the Partners it Keeps
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How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge
Trust Erosion Framework for Organisational Responses to and Management of Global Emergencies
Employee Perceptions of Crisis Spillover Risk
Corporate Propensity for Long-Term Donations to Non-Profit Organisations
The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations
A spreading activation theory of memory
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Consumer–Company Identification
Impact of Past Crises on Current Crisis Communication
The Protective Powers of Crisis Response Strategies
Helping Crisis Managers Protect Reputational Assets
Choosing the Right Words
Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis
Consumer Response to Negative Publicity
Attentive Turkers
Corporations and NGOs
A spreading-activation theory of semantic processing.
Amazon's Mechanical Turk
The Symbiotic Sustainability Model
A Theory of Cognitive Dissonance
Understanding Collaboration Among Nonprofit Organizations
Implementing CSR Through Partnerships
Corporate social responsibility
Collaboration Between Nonprofit and Business Sectors
The Influence of Corporate Front-Group Stealth Campaigns
Evaluating Online Labor Markets for Experimental Research
Nonprofits Are Seen as Warm and For-Profits as Competent
| Unique citing works | 6 |
|---|---|
| Citations per year | 0,75 |
| Citation span | 2018 - 2025 (8) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 6 |