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The Protective Powers of Crisis Response Strategies

Managing Reputational Assets During a Crisis

Dados Bibliográficos

ID23345900
AutoresW Timothy Coombs (0000-0002-3693-4388, Eastern Illinois University, autor correspondente)
Ano2006
Volume12
Fascículo3-4
Páginas241-260
Data de publicação2006-09-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Promotion Management (JOURNAL)
Identificadores do periódicoISSN: 1049-6491 • E-ISSN: 1540-7594
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1300/j057v12n03_13
OpenAlexW1905540416
IdiomaEN
Citações recebidas72
Referências citadas23

This study examines how stakeholders perceive the various crisis response strategies identified in the Situational Crisis Communication Theory (SCCT). SCCT seeks to use research and theory to develop recommendations for the use of crisis response strategies. The crisis response strategies are matched to the nature of the crisis situation. The idea is to match the level of responsibility and aid to victims in the crisis response strategy that would be warranted by the crisis responsibility and reputational damage generated by the crisis situation. This study reviews previous research in SCCT, establishes the need to examine stakeholder perceptions of crisis response strategies, and examines how respondents perceive crisis response strategies in terms of accepting responsibility and helping victims. The results and implications confirm many of the ideas about crisis response strategies advanced in SCCT.

Business · Computer security · Crisis response · Political science · Public relations · Computer Science · Disaster Management and Resilience · Public Relations and Crisis Communication · Risk Perception and Management

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Obras citantes distintas72
Citações por ano3,79
Intervalo de citações2007 - 2026 (20)
Velocidade de citaçãocurrent
Altamente citadoNão
Tipos de citaçãoNeutras: 67
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