Divided Responses to Corporate Social Advocacy
Explicating the Roles of Hope and Perceived Authenticity in Shaping Online Engagement, Word of Mouth, and Purchasing Intention
Bibliographic Data
| ID | 12800666 |
|---|---|
| Authors | Juan Liu (0009-0009-0692-8882, Towson University, corresponding author), Tianjiao Wang (0000-0003-2149-0937, DePaul University) |
| Year | 2024 |
| Volume | 18 |
| Issue | 5 |
| Pages | 469-489 |
| Publication date | 2024-07-10 |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Strategic Communication (JOURNAL) |
| Journal identifiers | ISSN: 1553-118X • E-ISSN: 1553-1198 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/1553118x.2024.2372487 |
| OpenAlex | W4400499914 |
| Language | EN |
| Citations received | 2 |
| References cited | 91 |
Advertising · Business · Political science · Purchasing · Social media · Word of mouth · COVID-19 Pandemic Impacts · Job Satisfaction and Organizational Behavior · Optimism, Hope, and Well-being · Psychology · Social Psychology · Marketing
Emotion And Adaptation
Emotion Elicits the Social Sharing of Emotion
Brands Taking a Stand
An Evaluation of Amazon’s Mechanical Turk, Its Rapid Rise, and Its Effective Use
Appraisal determinants of discrete emotions
Computational procedures for probing interactions in OLS and logistic regression
Toward a Theory of Persuasive Hope
Mood as Information
Product/Consumption-Based Affective Responses and Postpurchase Processes
Beyond valence
Target Article
Perceived organizational authenticity in LGBTQ communication
Goodwill or just for show? The effects of different corporate social justice statements and the role of perceived authenticity
Bigger than sports
Social media crisis communication in racially charged crises
Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives
Testing the viability of emotions and issue involvement as predictors of CSA response behaviors
Assessing the Impact of CEO Activism
Introducing Cobras
An Analysis of Data Quality
Social Sharing of Emotion
Perceived Brand Authenticity and LGBTQ Publics
Fake, Faulty, and Authentic Stand-Taking
Testing Publics’ Perceptions of Corporate Social Advocacy Messaging
Fake images
Hearing Stories That Violate Expectations Leads to Emotional Broadcasting
Blaming Asians for coronavirus
Bandwagon and Underdog Effects and the Possibility of Election Predictions
The will and the ways
Globalization, Pluralization, and Erosion
Framing Climate Change
Advertising for Brands and Society
Fear and Hope, Bitter and Sweet
The Emotional Broadcaster Theory of Social Sharing
Corporatizating Activism Through Sport-Focused Social Justice? Investigating Nike's Corporate Responsibility Initiatives in Sport for Development and Peace
| Citations per year | 2 |
|---|---|
| Citation span | 2025 - 2026 (2) |
| Highly cited | No |