Will You Join Us?” Use of the Partake-in-Our-Cause (Pioc) Message in Light of Negative News
Bibliographic Data
| ID | 12800779 |
|---|---|
| Authors | Joon Soo Lim (0000-0003-0519-4169, Syracuse University, corresponding author), Sung‐Un Yang (0000-0002-3940-0269, Indiana University Bloomington), Angie Y Chung (Syracuse University) |
| Year | 2015 |
| Volume | 9 |
| Issue | 1 |
| Pages | 44-61 |
| Publication date | 2015-01-02 |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Strategic Communication (JOURNAL) |
| Journal identifiers | ISSN: 1553-118X • E-ISSN: 1553-1198 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/1553118x.2014.960081 |
| OpenAlex | W1994530325 |
| Language | EN |
| Citations received | 1 |
| References cited | 60 |
This study examines the effects of a partake-in-our-cause (PIOC) message in CSR communication on reducing negative evaluations for a company experiencing negative news. In Experiment 1, we tested the effects of PIOC on individuals’ attention to the message, cognitive responses, and company evaluations. Results show that participants exposed to a PIOC message demonstrate fewer negative company-related thoughts and more positive company evaluations than participants exposed to a non-PIOC message. Experiment 2 was conducted to corroborate the results in an international setting and in comparison with the deliberate silence strategy. Results show that a PIOC message condition induced more positive company evaluations, while also reducing negative cognitive responses relative to a non-PIOC message and a nonresponse condition
Cognition · Join (topology · Negative emotion · Psychiatry · Silence · Communication in Education and Healthcare · Misinformation and Its Impacts · Psychology · Public Relations and Crisis Communication · Social Psychology
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| Citations per year | 0.25 |
|---|---|
| Citation span | 2022 - 2022 (1) |
| Highly cited | No |