I’m Born Nxde, and You Are the Pervert’
Paradox of Feminist Messages in South Korean Society
Bibliographic Data
| ID | 12824136 |
|---|---|
| Authors | Bianka Francistyová (0000-0001-5865-0952, University of Ss. Cyril and Methodius in Trnava, corresponding author), Veronika Šašalová (0000-0002-7090-6532, University of Ss. Cyril and Methodius in Trnava) |
| Year | 2024 |
| Volume | 23 |
| Issue | 3 |
| Pages | 245-270 |
| Publication date | 2024-11-28 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | European Journal of East Asian Studies (JOURNAL) |
| Journal identifiers | ISSN: 1568-0584 • E-ISSN: 1570-0615 |
| Publisher | Brill (PUBLISHER • NL) |
| DOI | 10.1163/15700615-02303001 |
| OpenAlex | W4407535082 |
| Language | EN |
| References cited | 21 |
This paper analyses the music video Nxde by ( G ) I - DLE , exploring its portrayal of femininity in the Korean music industry. It addresses the perpetuation of the beauty myth and objectification, symbolised by Marilyn Monroe as the ideal of beauty and innocence. Despite little change in media practices, the video challenges narrow perceptions of women beyond pure or vulgar binaries. It partially compares Nxde to the empowering video Tomboy emphasising the critique of the music industry’s perpetuation of beauty myths and sexualisation of artists. The video also highlights the impact on employment and education of discrimination based on appearance, contributing to societal inequality. Nxde confronts media audiences, exposing their objectifying tendencies and the commodification of desires. It acknowledges the need for systemic change and questions the authenticity of feminist voices within a commercialised industry that reproduces criticised symbols. While navigating the complexities of the Korean music industry, the video aims to shed light on social and gender issues within its constraints
Aesthetics · Art · Beauty · Commodification · Fandom · Femininity · Innocence · Literature · Media studies · Mythology · Objectification · Political science · Reality television · Sociology · Asian Culture and Media Studies · Gender Studies · Gender, Feminism, and Media · Law · Media, Gender, and Advertising
The International Encyclopedia of Communication
Fostering Parasocial Relationships with Celebrities on Social Media
Popular music and society
Handbuch Sprache im multimodalen Kontext
“I Am A Feminist, But . . .” Practicing Quiet Feminism in the Era of Everyday Backlash in South Korea
K-pop idols, artificial beauty and affective fan relationships in South Korea
The Wow Climax
The Korean Wave
K-pop and Cultural Appropriation
English's expanding linguistic foothold in K-pop lyrics
Isn’t It a Bit Rough?’ – Vietnamese Audience Reception of Wrist-grabbing in Korean Television Dramas, Feminist Consciousness, and Fantasy
Yea I’m a f* Tomboy”
Escaping the Corset
The Korean Wave
The Rebel Sell
Female empowerment is being commercialized
K-pop in Korea
Critical Interpretation of Hybrid K-Pop
Beyond #WithYou
Performing whiteness
Korean Women All Make Bad Wives
| Citation velocity | historical |
|---|---|
| Highly cited | No |